Business
TL;DR
Kael Tripton's KFI directory lists over 14,900 FCA-authorised financial services firms across the UK. Enhanced and Priority featured firm slots give regulated firms greater visibility, a dedicated profile page with expanded details, and a direct enquiry channel to prospective clients. Slots are available monthly with no long-term commitment required. All firms must be FCA-registered to qualify.
The Kael Tripton financial services directory (KFI) is an independently maintained index of regulated financial advisers, mortgage brokers, insurance brokers, and related firms across the UK. The directory is built on public Companies House and FCA register data and is used by consumers searching for local financial services providers. Featured firm slots allow FCA-authorised firms to upgrade their listing with additional information and enhanced placement within category and location search results.
This page explains what featured slots include, how eligibility works, pricing options, and the process for securing a listing upgrade. Only firms that are FCA-authorised or appointed representatives of FCA-authorised firms are eligible. Kael Tripton does not endorse any listed firm and does not receive referral fees for client enquiries.
Key facts (2026)
- All firms in the KFI directory must hold FCA authorisation or be a named appointed representative of an FCA-authorised firm. Eligibility is verified against the FCA Register at the point of application.
- KFI Enhanced listing: expands the standard entry with firm description, specialisms, service area, contact details, and a direct enquiry form. Monthly subscription with no minimum term.
- KFI Priority listing: all Enhanced features plus category-top placement in relevant search results and a featured placement on the relevant hub page for your primary specialism.
- Kael Tripton does not make referrals or earn introducer fees; the directory is a visibility and discovery tool only. No financial services advice is provided by Kael Tripton.
- Current pricing and availability: see the pricing page at kaeltripton.com/pricing/ and the firm index application page at kaeltripton.com/index-your-firm/.
Who the KFI directory is for
The KFI directory is designed for FCA-regulated financial services firms that want to increase their visibility among consumers actively searching for professional financial help in the UK. The directory covers five primary verticals: independent financial advisers (IFAs), mortgage brokers, insurance brokers, energy brokers, and business finance brokers. Standard (free) listings are automatically created for all firms meeting the Companies House and FCA data criteria. Featured listings are available on a subscription basis and provide significantly more profile information and placement advantages within category search results on kaeltripton.com.
What a standard listing includes
Every firm that meets the FCA authorisation and Companies House data criteria receives a standard listing in the KFI directory at no cost. A standard listing includes: the firm's registered name, Companies House registration number, registered address, FCA authorisation status, primary category, and a link to the FCA Register entry for verification. Standard listings appear in category and location search results but are ranked below Enhanced and Priority listings. Standard listings do not include a description, contact form, specialism tags, or service area information. They are intended as a discovery baseline rather than a marketing tool.
What a featured listing adds
An Enhanced or Priority featured listing upgrades the standard entry with: a firm description of up to 300 words written by the firm; specialism tags from a standardised list covering areas such as pension transfers, first-time buyer mortgages, commercial insurance, and invoice finance; a service area map showing the geographic areas covered; direct contact details including phone and email; a direct enquiry form allowing consumers to submit a query to the firm through the directory page; and a link to the firm's own website. Priority listings additionally receive placement at the top of the category search results for their primary specialism and location, and a featured card placement on the relevant hub guide page.
Eligibility and compliance requirements
To apply for a featured listing, the firm must: be currently FCA-authorised or a named appointed representative of an FCA-authorised firm; have no current enforcement action or permission restriction listed on the FCA Register; and have a valid Companies House registration (for firms incorporated in Great Britain or Northern Ireland). Kael Tripton verifies FCA authorisation status at the time of application and reserves the right to remove or suspend listings if a firm's FCA status changes. Firms are responsible for ensuring their listing information is accurate and does not constitute a financial promotion under FCA rules. Kael Tripton does not approve financial promotions on behalf of listed firms.
How to apply
To apply for an Enhanced or Priority featured listing, visit kaeltripton.com/index-your-firm/ and complete the application form with your firm's FRN (Financial Reference Number from the FCA Register), Companies House number, primary category, and contact details. Select the listing tier that suits your requirements and complete payment through the Zoho Billing secure checkout. Once payment is confirmed and FCA eligibility is verified, the enhanced profile is live within one business day. Firms can update their listing description and specialism tags at any time by contacting the directory team at support@kaeltripton.com. There is no minimum subscription term for Enhanced or Priority listings; cancel at any time from your account portal.
Related guides
- Index your firm: apply for a KFI listing
- Pricing: Enhanced and Priority listing costs
- Browse the KFI directory
- All Business guides →
Frequently asked questions
Do I need to be FCA-authorised to get a featured listing?
Yes. All firms in the KFI directory, including featured listings, must be FCA-authorised or an appointed representative of an FCA-authorised firm. Kael Tripton verifies FCA status against the FCA Register at the point of application. Applications from unregulated firms will not be accepted regardless of the services offered.
Does Kael Tripton earn referral fees when a consumer contacts a listed firm?
No. Kael Tripton is a directory and publishing business, not a financial services intermediary. It does not receive referral fees, introducer fees, or any payment linked to consumer enquiries or transactions with listed firms. The enquiry form routes directly to the listed firm; Kael Tripton does not receive or store enquiry content beyond initial submission confirmation.
Can I cancel my featured listing subscription at any time?
Yes. There is no minimum term for Enhanced or Priority subscriptions. Cancel from your account portal at kaeltripton.com/account/ before your next renewal date to stop future charges. Cancellation takes effect at the end of the current billing period. No refund is provided for the current month on cancellation.
What happens if my FCA status changes after I take a featured listing?
If your FCA authorisation is suspended, cancelled, or subject to restriction, Kael Tripton reserves the right to suspend or remove your featured listing immediately. It is the firm's responsibility to notify Kael Tripton of any material change to its regulatory status. Suspended listings are not refunded for the remaining billing period.
Does Kael Tripton review or approve the content of firm descriptions?
Kael Tripton reviews firm descriptions for factual accuracy and compliance with its listing guidelines before publication. Descriptions must not contain claims that could constitute an unapproved financial promotion under FCA rules. Firms are responsible for ensuring their listing content complies with FCA financial promotions rules (COBS 4). Kael Tripton does not approve financial promotions and is not an FCA-authorised approver.
How we verified this guide
Directory eligibility rules and FCA compliance requirements were verified against the FCA Register, FCA COBS 4 (financial promotions), and Companies House public data requirements during May 2026. Listing features and pricing are subject to change; check kaeltripton.com/pricing/ for current information.
Primary sources
- FCA Financial Services Register
- FCA - Financial promotions guidance (COBS 4)
- Companies House - Public register
- FCA - Check if a firm is authorised
Last reviewed: May 2026.