For brands & partners
Be present where UK buyers do their final research.
Kael Tripton is the independent UK editorial that buyers turn to before they choose — insurance, mortgages, savings, pensions, credit, energy, broadband, business and legal services. Sponsored placements appear inside the editorial they already trust.
01
Primary-source only
Every claim cited from FCA, ABI, Ofgem, gov.uk, Bank of England.
02
Every UK finance category
Insurance, mortgages, savings, pensions, credit, energy, legal — full coverage.
03
100% UK-written
No syndicated US copy. No AI-generated filler. UK voice, UK rules, UK reader.
04
Independently owned
No parent group. No affiliate-network shareholders. No conflicts of interest.
Why Kael Tripton
Three reasons brands work with us.
01
Intent traffic, not impulse
Readers arrive from organic search at the comparison stage — not scrolling a feed. They are seconds away from choosing. That is the moment a sponsored placement converts.
02
Editorial trust by construction
Every guide is cited from primary sources. No syndicated copy, no AI filler. Your brand appears inside that context, not against it — the difference between a recommendation and a banner.
03
Compounding placement value
Our title library expands every week with primary-sourced UK content. Early partnerships compound: the same placement gains reach as the editorial footprint grows.
“The readers reaching kaeltripton.com are the readers our partners pay the most to reach — high-intent, UK-resident, in market, primary-source-validated.”
Editorial standards — Kael Tripton
How it works
Three steps from enquiry to live.
01
Editorial brief
A 20-minute conversation. We ask about your product, your audience and what success looks like — nothing more.
02
Bespoke proposal
Under £2,500: pick from the rate card, send the material, we invoice. Above it: within one business day we send a deliverable mix built from the rate card for your category and timing.
03
Publish & track
You review every placement before publish. Once live, every link is UTM-tracked. Quarterly performance summary on every partnership.
Every partnership begins with that 20-minute editorial brief. We work with brands whose products genuinely answer reader questions — and we say no when they don’t.
What you actually get
Six placement formats.
Every partnership is custom-built from these six formats. Mix and weight depending on category, goal and seasonality.
Featured guide entry
Your brand placed as a featured row inside our editorial best-of guide for your category — e.g. Best Car Insurance UK 2026. Sponsored badge clearly displayed.
Dedicated review page
A long-form, primary-sourced review of your product at /your-brand-review/. Indexed, search-optimised, refreshed quarterly.
Article mentions
Contextual brand callouts inside relevant existing articles where your product genuinely answers the reader’s question. Always disclosed.
Sales-page links
Direct, tracked links to your quote form, signup or product pages from agreed positions. UTM-tagged, exclusive to your campaign.
Seasonal campaigns
Black Friday, January switching season, ISA deadline, tax year-end — planned 6–8 weeks in advance with prominent placement.
Quarterly content updates
We refresh your placement every quarter to reflect current pricing, terms and regulator changes — no stale content.
The rate card
Published prices. Pick the placement that fits.
Every placement is labelled as paid, sits in a fixed position, and never changes the editorial or the comparison tables. Prices exclude VAT. Anything under £2,500 is self-serve: send the material, we invoice, it goes live within two working days. Category and season partnerships start with a 20-minute brief.
| Placement | What you get | From |
|---|---|---|
| Presence in cited pages (AI and search) | ||
| Cited Page Inclusion | Factual, disclosed inclusion of your brand in pages already cited by ChatGPT, Perplexity and Google AI Overviews. Up to three pages a month, answer-block and last-reviewed refresh, monthly placement and retrieval report. Three-month minimum. | £1,500 / brand / month |
| Cited Page Inclusion Plus | As above, up to eight pages a month, plus one edit to your own editorial each month. | £2,500 / brand / month |
| Editorial series and KT Voices | ||
| KT Voice | Two features on KT Voices in your expert’s name, quotes in two cited articles, contributor profile, carousel placement, panel box in every article of the series. One firm per topic, 12 months. | £2,999 / year |
| Contributor box | Logo, 60-word description, 40 to 80 word expert quote and one link in a series article’s labelled contributor panel. Six per article, 12 months. | £499 / year |
| Placements in existing guides | ||
| Featured Partner card | Branded box with logo, paragraph in your words and link, in a fixed position inside a relevant editorial guide. 12 months. | £499 / page |
| Sponsored mention | Labelled text mention and link written into a relevant live article. Agencies: batch of five or more £175 each. | £250 |
| Dedicated review or partner page | Long-form, primary-sourced page about your product, indexed and refreshed quarterly. | £1,500 |
| Newsletter | ||
| KT Weekly sponsor | The fixed, labelled contributor slot in the Thursday digest, web and email. | £299 / issue · £999 / month |
| Category partnerships (brief first) | ||
| Single-page Featured Partner | Hub-page sponsorship, Featured Partner card and a 1,500-word advertorial. | £2,500 / month |
| Cluster sponsorship | Five to seven pages across one cluster, Featured Partner positioning, two advertorials. | £6,500 / month |
| Vertical takeover | Ten to fifteen pages, hub spine branding, four advertorials, quarterly editorial collaboration. | £13,500 / month |
| Full brand partnership | Fifteen or more pages, category exclusivity, AI-visibility programme with tracked-prompt reporting, dedicated account team. | £22,000 / month |
| Display (GAM direct) | Fixed-CPM impressions across a cluster or vertical, IAB sizes, page-type targeting. No open auction. | Quote on brief |
How this works. Paid placements appear only in the labelled positions above. Editorial rankings, comparison tables and provider listings are never for sale, and brands cannot sponsor their own review page. That separation is what makes the pages worth appearing in.
How to validate us
Read before you reach out.
We’d rather you scrutinise the editorial than ask us to prove the audience.
Three ways to check our standards in five minutes
1. Open any guide on the site. Check our citations — click through to the FCA register, the ABI report, the gov.uk page. Every claim should land on a primary source.
2. Read our About page. Check who owns Kael Tripton and how decisions are made. No hidden parent group.
3. Compare our editorial to a competitor’s. Ask yourself which one a reader would trust at the moment of decision. That answer is what brands pay for.
Editorial standards
What we will and won’t do.
Sponsorship works when both sides protect the audience. These are the lines we hold — in writing, on every placement.
Our commitments
- All sponsored content clearly labelled per FCA & ASA rules
- Primary-source citations on every claim
- You review placements before publish
- Quarterly refresh on pricing & terms
- UTM tracking on every outbound link
- Compliance sign-off available on request
What we won’t do
We don’t pay-to-play in editorial rankings. We don’t hide sponsorship behind ‘recommended’ language. We don’t republish PR copy as editorial. And we won’t take a partnership in a category where your product can’t stand on the same line as the editorial pick — that protects you as much as us.
Common questions
Before you ask.
How does pricing work?
The rate card above is the price list. Placements under £2,500 are self-serve: send the material, we invoice, live within two working days. Category and season partnerships are quoted on the brief within one business day. We don’t auction placements and we don’t negotiate against the editorial.
How much editorial control do I have?
You review every sponsored placement before publish and can request factual corrections. You can’t dictate the editorial framing — that’s the line that protects audience trust and, by extension, your conversion rates.
When does my placement go live?
Featured guide entries and article mentions: 5–7 business days from sign-off. Dedicated review pages: 14–21 business days, including primary-source research and your factual review.
Are placements FCA-compliant?
Yes. All financial-promotion content is labelled per FCA Conduct of Business Sourcebook and ASA guidance on advertising disclosure. Compliance sign-off documentation available on request.
Can competitors appear next to me?
Full brand partnerships include one-partner-per-category exclusivity for an agreed window, and KT Voice is one firm per series topic. Other placements are non-exclusive, but we never place direct competitors in the same featured position.
What tracking do you provide?
UTM-tagged outbound links on every placement. Quarterly performance summary including impressions, clicks and click-through rate. UK affiliate-network integration available (Awin, Impact, etc.) on request.
Do you take affiliate-only deals?
No. We work on flat-fee partnerships so editorial decisions stay independent of conversion data. Affiliate links can be added to a placement on request, but the placement itself is paid up-front.
My category isn’t on your form. Can we still work together?
Almost certainly. The form covers most of UK personal finance and adjacent B2B; if your category isn’t listed pick “Other” and tell us in the message. We cover most adjacent territories.
Get in touch
Tell us what you’re trying to achieve.
Share your category, tier interest and what success looks like. We’ll come back within one business day with a deliverable mix and pricing.
✓ Sent
Thanks — we’ll be in touch.
We’ll come back within one business day with a deliverable mix and pricing for your category.
For any other enquiries, write to us at support@kaeltripton.com — we read every message.
All sponsored placements are clearly labelled in line with FCA financial-promotion rules and ASA guidance on advertising disclosure. Custom packages on request.