For brands & partners
Be present where UK buyers do their final research.
Kael Tripton is the independent UK editorial that buyers turn to before they choose — insurance, mortgages, savings, pensions, credit, energy, broadband, business and legal services. Sponsored placements appear inside the editorial they already trust.
01
Primary-source only
Every claim cited from FCA, ABI, Ofgem, gov.uk, Bank of England.
02
Every UK finance category
Insurance, mortgages, savings, pensions, credit, energy, legal — full coverage.
03
100% UK-written
No syndicated US copy. No AI-generated filler. UK voice, UK rules, UK reader.
04
Independently owned
No parent group. No affiliate-network shareholders. No conflicts of interest.
Why Kael Tripton
Three reasons brands work with us.
01
Intent traffic, not impulse
Readers arrive from organic search at the comparison stage — not scrolling a feed. They are seconds away from choosing. That is the moment a sponsored placement converts.
02
Editorial trust by construction
Every guide is cited from primary sources. No syndicated copy, no AI filler. Your brand appears inside that context, not against it — the difference between a recommendation and a banner.
03
Compounding placement value
Our title library expands every week with primary-sourced UK content. Early partnerships compound: the same placement gains reach as the editorial footprint grows.
“The readers reaching kaeltripton.com are the readers our partners pay the most to reach — high-intent, UK-resident, in market, primary-source-validated.”
Editorial standards — Kael Tripton
How it works
Three steps from enquiry to live.
01
Editorial brief
A 20-minute conversation. We ask about your product, your audience and what success looks like — nothing more.
02
Bespoke proposal
Within one business day we send a deliverable mix and pricing tailored to your category and timing. No rate cards, no upsell pressure.
03
Publish & track
You review every placement before publish. Once live, every link is UTM-tracked. Quarterly performance summary on every partnership.
Every partnership begins with that 20-minute editorial brief. We work with brands whose products genuinely answer reader questions — and we say no when they don’t.
What you actually get
Six placement formats.
Every partnership is custom-built from these six formats. Mix and weight depending on category, goal and seasonality.
Featured guide entry
Your brand placed as a featured row inside our editorial best-of guide for your category — e.g. Best Car Insurance UK 2026. Sponsored badge clearly displayed.
Dedicated review page
A long-form, primary-sourced review of your product at /your-brand-review/. Indexed, search-optimised, refreshed quarterly.
Article mentions
Contextual brand callouts inside relevant existing articles where your product genuinely answers the reader’s question. Always disclosed.
Sales-page links
Direct, tracked links to your quote form, signup or product pages from agreed positions. UTM-tagged, exclusive to your campaign.
Seasonal campaigns
Black Friday, January switching season, ISA deadline, tax year-end — planned 6–8 weeks in advance with prominent placement.
Quarterly content updates
We refresh your placement every quarter to reflect current pricing, terms and regulator changes — no stale content.
Three ways to work with us
From listing to studio partnership.
Twelve-month engagements unless noted. All deliverables clearly labelled sponsored per FCA financial-promotion rules and ASA guidance. Pricing scales with deliverable mix and timing — share details on the form for a tailored quote.
| Engagement | Editorial Listing6-month | Featured Brief12-month | Studio PartnershipRecommended |
|---|---|---|---|
| Featured guide entry | ✓ | ✓ | ✓ |
| Dedicated review page | — | ✓ | ✓ |
| Article mentions | — | ✓ | ✓ |
| Sales-page links | — | 1 | Up to 5 |
| Dedicated partner page | — | — | ✓ |
| Seasonal campaigns | — | — | ✓ |
| Quarterly content updates | ✓ | ✓ | ✓ |
| Investment | On request | On request | On request |
How we price. Every partnership is quoted on the deliverable mix, category and timing. We don’t auction placements. We don’t use rate cards. Quotes within one business day of your enquiry.
How to validate us
Read before you reach out.
We’d rather you scrutinise the editorial than ask us to prove the audience.
Three ways to check our standards in five minutes
1. Open any guide on the site. Check our citations — click through to the FCA register, the ABI report, the gov.uk page. Every claim should land on a primary source.
2. Read our About page. Check who owns Kael Tripton and how decisions are made. No hidden parent group.
3. Compare our editorial to a competitor’s. Ask yourself which one a reader would trust at the moment of decision. That answer is what brands pay for.
Editorial standards
What we will and won’t do.
Sponsorship works when both sides protect the audience. These are the lines we hold — in writing, on every placement.
Our commitments
- All sponsored content clearly labelled per FCA & ASA rules
- Primary-source citations on every claim
- You review placements before publish
- Quarterly refresh on pricing & terms
- UTM tracking on every outbound link
- Compliance sign-off available on request
What we won’t do
We don’t pay-to-play in editorial rankings. We don’t hide sponsorship behind ‘recommended’ language. We don’t republish PR copy as editorial. And we won’t take a partnership in a category where your product can’t stand on the same line as the editorial pick — that protects you as much as us.
Common questions
Before you ask.
How does pricing work?
We quote within one business day of your enquiry. We don’t auction placements and we don’t publish a rate card — pricing scales with deliverable mix, category and timing.
How much editorial control do I have?
You review every sponsored placement before publish and can request factual corrections. You can’t dictate the editorial framing — that’s the line that protects audience trust and, by extension, your conversion rates.
When does my placement go live?
Featured guide entries and article mentions: 5–7 business days from sign-off. Dedicated review pages: 14–21 business days, including primary-source research and your factual review.
Are placements FCA-compliant?
Yes. All financial-promotion content is labelled per FCA Conduct of Business Sourcebook and ASA guidance on advertising disclosure. Compliance sign-off documentation available on request.
Can competitors appear next to me?
Studio Partnership includes one-partner-per-category exclusivity for an agreed seasonal window. Editorial Listing and Featured Brief don’t include exclusivity, but we never place direct competitors in the same featured row.
What tracking do you provide?
UTM-tagged outbound links on every placement. Quarterly performance summary including impressions, clicks and click-through rate. UK affiliate-network integration available (Awin, Impact, etc.) on request.
Do you take affiliate-only deals?
No. We work on flat-fee partnerships so editorial decisions stay independent of conversion data. Affiliate links can be added to a placement on request, but the placement itself is paid up-front.
My category isn’t on your form. Can we still work together?
Almost certainly. The form covers most of UK personal finance and adjacent B2B; if your category isn’t listed pick “Other” and tell us in the message. We cover most adjacent territories.
Get in touch
Tell us what you’re trying to achieve.
Share your category, tier interest and what success looks like. We’ll come back within one business day with a deliverable mix and pricing.
✓ Sent
Thanks — we’ll be in touch.
We’ll come back within one business day with a deliverable mix and pricing for your category.
For any other enquiries, write to us at support@kaeltripton.com — we read every message.
All sponsored placements are clearly labelled in line with FCA financial-promotion rules and ASA guidance on advertising disclosure. Custom packages on request.