16,000+ guides. One rule.
No affiliate commissions, no lead routing, no paid influence on what gets published. Kael Tripton's reporting has been cited by Google AI Overviews, ChatGPT, Perplexity and Claude.
Why Kael Tripton
Primary sources only, on every guide
An editorial firewall, by design
Coverage across ten UK verticals
Built for readers and cited by machines
Kael Tripton digs into the data
Tools that put readers in control
Leadership
Content and editorial, led by Chandraketu Tripathi
Chandraketu Tripathi founded Kael Tripton and sets its editorial standards. He brings 22 years of global marketing experience across 23 markets, an MBA (Sloan Fellow) from London Business School, and a postgraduate qualification in AI and machine learning from IIIT Bangalore. He is responsible for the rule that overrides every commercial decision on the site: no affiliate commissions, no lead routing, no paid influence on what gets published.
Business and operations, led by Poonam Tripathi
Poonam Tripathi is Managing Director and CEO, running operations, partnerships and business development across the UK, India, the GCC and other international markets. Her background combines a dual MBA in International Business (Crummer Graduate School of Business at Rollins College, and MIB School of Management with honors) with management development through the Indian Institutes of Management in Ahmedabad and Indore, a Master's in Marketing and Operations from Akademia Leona Kozminskiego in Warsaw and Amity University Dubai, and a Six Sigma Green Belt.
More than 200 writers and researchers work across time zones, from London to Mumbai to Dubai, so each vertical gets regional expertise rather than one desk covering everything.
Kael Tripton takes accountability seriously
✓ ICO registered
Kael Tripton Ltd is registered with the Information Commissioner's Office under reference ZC135439 for data protection purposes.
✓ UK registered company
Published by Kael Tripton Ltd, Company No. 17177071, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.
✓ Published editorial standards
Sourcing, disclosure and independence rules are documented in Editorial Standards, including how commercial relationships are kept out of editorial.
✓ Corrections, on the record
Errors are fixed on the page itself with the last-verified date updated. Report one through the contact page.
Company information
Kael Tripton is not authorised or regulated by the Financial Conduct Authority: its content is editorial, for general information, and not financial, legal or regulatory advice. Always verify current requirements with the relevant UK primary source before acting on personal circumstances.