Kaeltripton.com earns money in four labelled ways: display advertising, Paid for by articles, Supported by desk funding, and referral links on products that are not FCA-regulated. This page explains each one and what it means for the editorial. Editorial coverage, its timing and its prominence are never sold.
Last updated: 11 September 2026 · Governing law: England and Wales
The short version
Most pages carry advertising. A small number of articles are paid for by a brand and say so at the top. Some subject areas may be funded by a supporter who has no say over what is written. On products outside FCA regulation, some outbound links pay a referral fee. On FCA-regulated products there are no quote lines, no lead routing and no commission of any kind.
What never happens: nobody can buy a ranking, a verdict, a story or its position on the site. Press releases are published free, on news judgement only, and never as a condition of payment. If anything on the site looks like it crosses that line, write to support@kaeltripton.com.
Who publishes the site
Kaeltripton.com is published by Kael Tripton Ltd, a UK limited company (Companies House No. 17177071) registered with the Information Commissioner's Office under ZC135439. Kael Tripton Ltd is not authorised or regulated by the Financial Conduct Authority. The site is an editorial publisher, not an adviser, broker or intermediary.
The four ways the site earns
1. Display advertising
Third-party adverts run across most pages through Google Ad Manager (network 21801606218), carrying direct advertiser campaigns and programmatic demand including Google AdSense. Adverts are labelled as advertising and sit in fixed slots outside the article text. The site does not choose which advertiser fills a programmatic slot, but it does block categories that conflict with its editorial standards.
2. Paid for by [brand]
Articles in the Voices section are commissioned and paid for by the named brand, which controls the message within the site's content rules. Every such article carries a "Paid for by" label at the top, in line with the CAP Code. These articles are sold per article on an insertion order and are kept out of the news, guides and comparison sections.
3. Supported by [funder]
A funder may pay to support a desk or subject area, monthly or quarterly. Pages in that area carry a "Supported by" label naming the funder. The funder has no say over what is covered, how it is covered, or when it is published, and receives no preview or approval rights. Coverage decisions stay with the newsroom. Current arrangements, where any exist, are described at About our supporters.
4. Referral links on non-regulated products
On products and services outside FCA regulation (consumer technology, broadband and mobile, business software, energy switching, will writing, travel money, household goods, books and similar) some outbound links pay a referral fee if a purchase follows. This costs the reader nothing extra. Programmes used include Amazon Associates UK (tracking ID kaeltripton21-21), Commission Junction (property 101762356), Skimlinks, and Awin, Impact, Partnerize and direct merchant programmes where a specific advertiser is covered. Such links carry rel="sponsored nofollow noopener". Pages carrying referral links say so in a disclosure block near the links.
The editorial firewall on regulated finance
For FCA-regulated products (insurance, credit cards, loans, mortgages, pensions, ISAs, investments and regulated advice) the site takes no commission, runs no quote lines and routes no leads. These subjects are funded through display advertising and Supported by desk funding only. Rankings and verdicts on regulated products follow the published editorial standards and the regulator's own data, never a commercial relationship.
What applies to every page, however it is funded
- Figures are cited to primary sources: GOV.UK, HMRC, the FCA, Ofgem, the ONS, the Bank of England and the relevant regulator.
- Commercial relationships are disclosed in plain English where they apply.
- Pages carry a last-reviewed date and are re-checked when the underlying source changes.
- Requests from advertisers, funders or partners to remove negative information or change a ranking are refused.
- Press releases from companies and public bodies are published free, on news judgement, credited to the sender and cited back to the source, with any Kael Tripton analysis labelled separately. See For press offices.
Prices and product information
Prices, features and offers change frequently. Where a specific price is quoted it carries the date it was observed. The price at the point of purchase may differ, and readers should confirm current pricing on the merchant's own site before buying.
What the site will not do
- Hide a commercial relationship.
- Sell editorial position, prominence or timing.
- Take commission on FCA-regulated products.
- Make coverage conditional on payment.
- Quote a price without a date, or describe anything as cheapest or lowest without a verifiable source.
Questions and complaints
If a commercial relationship has not been disclosed adequately, or any content seems inaccurate or unfair, contact support@kaeltripton.com. Related pages: Editorial standards, About our supporters, Advertise with us, Disclaimer, Privacy policy, Terms of use.
Regulatory note
Nothing on this site constitutes financial, investment, tax, legal, mortgage, insurance, immigration or any other regulated advice. The full disclaimer covering rates, indicative figures and limitations of liability is at /disclaimer/.
Kael Tripton Ltd
Companies House Registration: 17177071
ICO Registration: ZC135439 (valid to 28 April 2027)
Registered Office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
Editorial and Commercial Lead: Chandraketu Tripathi
Director and CEO: Poonam Tripathi
Email: support@kaeltripton.com