★ TL;DR
TL;DR: More Than is a trading name of RSA Insurance Limited (FRN 202791), now a subsidiary of Intact Financial Corporation following the 2021 acquisition of RSA's UK operations. UK average premiums are £622 (ABI Q4 2025). More Than is aggregator-active and offers two tiers: Value Comprehensive and standard Comprehensive -- a distinction that price-first buyers must scrutinise carefully before purchase because the inclusions differ materially. This review covers FCA registration, both tiers in full, pricing position, and comparison against LV= and Aviva.
Last reviewed: 25 April 2026
More Than: FCA registration and parent group
More Than is a trading name of RSA Insurance Limited, authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority under Firm Reference Number 202791. Confirm at the FCA Register. RSA Insurance Limited is a subsidiary of Intact Financial Corporation, a Canadian-headquartered insurer that acquired RSA's UK and international operations in 2021. Tryg, a Danish insurer, simultaneously acquired RSA's Scandinavian operations in the same transaction.
RSA Insurance Limited traces its roots to the Royal Exchange Assurance, founded by Royal Charter in 1720 and one of the oldest continuously operated insurance organisations in the world. Successive mergers and rebranding over three centuries produced the RSA Group, whose UK motor operations now trade under the More Than consumer brand following the Intact acquisition.
RSA Insurance Limited (FRN 202791) is the FCA-authorised underwriting entity. The named insurer on a More Than Certificate of Motor Insurance is RSA Insurance Limited, not Intact Financial Corporation. Intact provides the capital backing; RSA Insurance Limited holds the UK regulatory permissions. Both facts should be understood before purchase.
The UK motor market includes approximately 110 FCA-authorised motor insurers (FCA Register 2026). Total UK motor policies in force are approximately 30 million (ABI 2025).
Cover tiers: Value Comprehensive and standard Comprehensive
More Than structures its consumer motor products around two Comprehensive tiers: Value Comprehensive and standard Comprehensive. The brand does not prominently offer standalone Third Party Only or Third Party Fire and Theft via its main aggregator channel, though these may be available via RSA's broker distribution arrangements.
Standard Comprehensive is the full-specification product. Inclusions: accidental damage to the insured vehicle, fire and theft, windscreen chip repair at zero excess, full windscreen replacement subject to the stated excess, EU driving cover for 90 days, personal accident cover for the policyholder, OEM in-car audio equipment, and 24-hour claims line access. Motor legal protection and breakdown cover are available as paid add-ons.
Value Comprehensive is a stripped-down tier at a lower headline premium. It provides the core legal protections under the Road Traffic Act 1988, section 143 -- a minimum of Third Party cover -- but with reduced standard inclusions compared to full Comprehensive. The specific features present or absent in the Value tier vary between aggregator presentations and policy years. EU driving cover, personal accident limits, and any courtesy car entitlement may be reduced or absent. Consumers who select a More Than result from an aggregator should read the specific schedule of cover provided at the point of quote before confirming purchase -- not the headline tier label.
The fixed penalty for driving without any insurance is £300 and six penalty points (gov.uk). All More Than products, including Value Comprehensive, meet and exceed this minimum.
More Than premiums: aggregator pricing in the mid-market
The UK average premium fell to £622 in Q4 2025 -- down 16 percent from the 2024 peak of £741 (ABI 2025). More Than prices in the lower-to-mid market range when appearing on aggregator panels, where it maintains consistent presence. For drivers aged 30-55 with clean licences, vehicles in insurance groups 10-25, and five or more years of NCD, More Than standard Comprehensive can be price-competitive without compromising on core inclusions.
For drivers aged 17-20, the UK average is £1,539 (ABI 2025). More Than does not offer a telematics product, making it uncompetitive for young drivers against specialist telematics providers. Approximately 1.5 million UK drivers hold telematics policies (BIBA 2025). The cheapest age band nationally is 50-65, averaging £393.
Insurance Premium Tax at 12 percent (HMRC, gov.uk) is embedded in all More Than premiums.
An information-gain point that most More Than reviews fail to address: when a More Than result appears on an aggregator, the tier displayed may be Value Comprehensive rather than standard Comprehensive. The two tiers have different standard inclusions and the distinction may not be immediately visible from the aggregator headline result. The tier and its specific inclusions are stated in the schedule of cover document linked at the point of quote. Read it before confirming purchase. Do not assume Value Comprehensive has identical inclusions to standard Comprehensive simply because both are labelled as More Than products.
What More Than includes and excludes across both tiers
Standard Comprehensive inclusions: windscreen chip repair at zero excess, full windscreen replacement with excess applied, EU driving cover for 90 days, personal accident cover, OEM in-car audio, and 24-hour claims line.
Value Comprehensive inclusions: confirm against the specific schedule of cover at the point of quote. EU driving cover terms, personal accident limits, and courtesy car entitlement may be reduced compared to standard Comprehensive. Never purchase Value Comprehensive without reading the schedule.
Not standard on either tier -- available as paid add-ons: motor legal protection, breakdown cover, protected NCD, and key cover.
New car replacement: check the specific policy schedule for availability on the current More Than product. This feature has been part of RSA's standard product set historically but its current terms should be confirmed at the point of purchase.
Exclusions on both tiers: hire and reward driving without an appropriate extension, competitive motorsport and track events, war risk, mechanical or electrical failure not caused by an insured event, and wear and tear.
For a full comparison of standard inclusions across UK direct motor insurers, see the car insurance hub.
Pros and cons
| ✓ Pros | ✗ Cons |
|---|---|
✓ Aggregator-active pricing means More Than appears across multiple comparison platforms without requiring a dedicated direct visit, maximising visibility for price-sensitive buyers. RSA Insurance Limited's long UK trading history provides operational continuity in claims handling. Intact Financial Corporation's Canadian parent brings international financial strength to the UK entity. ✓ The Value Comprehensive tier provides a route into RSA-underwritten comprehensive cover at a lower headline premium for buyers whose priority is price and who verify the cover inclusions before purchase. This two-tier structure gives More Than pricing flexibility that single-tier direct brands cannot replicate within the same brand. ✓ RSA Insurance Limited's scale and UK claims infrastructure mean straightforward claims are handled within an established operational framework with a nationwide approved repairer network. | ✗ The two-tier structure creates a transparency risk on aggregators. Buyers who do not distinguish between Value Comprehensive and standard Comprehensive may purchase a policy with fewer inclusions than they intended, particularly if EU driving cover or courtesy car is important to them. This is a structural product design decision that places the burden of verification on the consumer. ✗ No telematics product. No multi-car discount. More Than's brand recognition is significantly lower than Admiral or Direct Line, meaning proactive direct visits to morethan.com are uncommon -- the brand depends almost entirely on aggregator visibility for new business. ✗ Customer complaint data is available in RSA Insurance Limited's published RMAR returns to the FCA. Complaints per 1,000 policies should be compared against the market average when assessing service quality alongside premium price. |
More Than vs LV= vs Aviva: named three-way comparison
| Feature | More Than | LV= | Aviva |
|---|---|---|---|
| FRN | 202791 | 202965 | 202153 |
| Parent group | Intact Financial Corp | Allianz Holdings plc | Aviva plc |
| Aggregator presence | Yes -- strong | Yes | Yes |
| Value tier available | Yes | No | No |
| Defaqto 5-Star Comprehensive | Confirm at defaqto.com | Yes | Yes |
| Telematics | No | No | No |
| Multi-car discount | No | No | No |
| Motor legal standard | No -- add-on | No -- add-on | Comp Plus tier only |
See best car insurance UK for the full 10-provider comparison.
Key Figures
| Metric | Value | Source | Date |
|---|---|---|---|
| RSA / More Than FRN | 202791 | FCA Register | 2026 |
| Intact Financial acquisition of RSA UK | 2021 | Companies House | 2026 |
| Royal Exchange Assurance founded | 1720 | Historical record | 2026 |
| UK avg premium Q4 2025 | £622 | ABI | Q4 2025 |
| 2024 peak premium | £741 | ABI | 2025 |
| YoY premium fall | 16% | ABI | Q4 2025 |
| Avg 17-20 yr-old premium | £1,539 | ABI | 2025 |
| Avg 50-65 yr-old premium | £393 | ABI | 2025 |
| IPT standard rate | 12% | HMRC / gov.uk | 2026 |
| Total UK motor policies | ~30 million | ABI | 2025 |
| FCA-authorised motor insurers | ~110 | FCA Register | 2026 |
| Total UK motor claims paid 2024 | £11.1bn | ABI | 2025 |
✓ Editorial Process
How we verified this
RSA Insurance Limited (More Than) FCA status confirmed at register.fca.org.uk (FRN 202791). Intact Financial acquisition date verified against Companies House records. Cover details reference More Than's published policy documents as of April 2026. Premium benchmarks reference ABI Q4 2025 data. Last fact-checked 25 April 2026.
Frequently asked questions
Who owns More Than car insurance?
More Than is a trading name of RSA Insurance Limited (FRN 202791), a subsidiary of Intact Financial Corporation following the 2021 acquisition of RSA's UK and international operations.
What is the difference between More Than Value Comprehensive and Comprehensive?
Value Comprehensive is a stripped-down tier at a lower premium, with reduced standard inclusions versus standard Comprehensive. Always read the specific schedule of cover before purchasing Value Comprehensive to confirm which inclusions -- particularly EU driving cover and personal accident -- are present in the version being offered.
Is More Than on comparison websites?
Yes. RSA Insurance Limited (More Than) has strong presence on price comparison aggregators and appears regularly in mid-range comprehensive cover searches.
Does More Than offer telematics?
More Than does not currently offer a telematics motor product. Young drivers seeking usage-based pricing should consider specialist telematics providers.
What is More Than's FCA Firm Reference Number?
More Than's underlying entity, RSA Insurance Limited, holds FRN 202791. Verify at register.fca.org.uk.
Sources and Verification
- FCA Register -- RSA Insurance Limited (FRN 202791): https://register.fca.org.uk
- ABI Motor Insurance Premium Tracker Q4 2025: https://www.abi.org.uk
- BIBA Motor Insurance Guidance: https://www.biba.org.uk
- HMRC Insurance Premium Tax: https://www.gov.uk/guidance/insurance-premium-tax
- Road Traffic Act 1988 section 143: https://www.legislation.gov.uk/ukpga/1988/52
This article is for informational purposes only and does not constitute financial advice. Always verify rates with official sources before making any financial decision.
