TL;DR
- Outfox the Market is a UK retail supplier owned by Foxglove Energy Supply Ltd. The supplier serves around 200,000 domestic customers as of Q4 2025.
- Citizens Advice Q4 2025 score: 2.65 out of 5, the lowest among major UK suppliers. The supplier's complaint volume per 10,000 customers ran highest in the sector for 2024 and 2025.
- Tariff range: standard variable (cap-priced), 12 and 24-month fixed products typically priced 3 to 5% below the cap. No smart EV or heat pump tariffs.
- The supplier went through financial restructuring in 2022 after wholesale market exposure. The current operation is more conservative on hedging but the service quality has not recovered to sector mid-pack.
- Best fit for cost-conscious customers willing to accept service quality below the market norm. Worst fit for customers who value responsiveness or have complex billing histories.
Last reviewed: May 2026
Outfox the Market positions itself on price. The fixed products consistently launch below the prevailing Ofgem cap. The customer service track record consistently sits at the bottom of the Citizens Advice rating tables. Both facts are true together. Customers choosing Outfox the Market should know what they are signing up for: cheaper rates and weaker service. For some customers the math works; for others the friction during a billing dispute or smart meter delay outweighs the unit-rate saving.
The supplier's history matters too. Customers should know the 2022 restructuring story before signing up.
The 2022 restructuring and what it means now
Outfox the Market took heavy losses during the 2021-22 wholesale crisis. The original entity, Foxglove Energy, paused new sign-ups in late 2021 and undertook a financial restructuring. The supplier emerged from the restructuring with new owners and a more conservative hedging strategy.
The current operation is financially stable, in line with Ofgem's tightened supplier resilience requirements set out in the 2022-23 Energy Suppliers Financial Resilience consultation. The supplier has passed each annual stress test since 2023 and holds adequate capital buffers.
The catch is that the 2022 customer cohort experienced significant service disruption during the restructuring. Some of those customers still recall the period unfavourably. Complaint volumes have remained elevated since.
For new customers in 2026, the financial stability question is less urgent than it was in 2022. The service quality question still applies.
The current tariff range
Outfox the Market offers a standard variable tariff priced at the Ofgem cap, plus 12 and 24-month fixed products. The fixed products are typically priced 3 to 5% below the cap on launch. Exit fees apply to the fixes: £50 per fuel for 12-month, £100 per fuel for 24-month.
Sample rates from the Outfox the Market customer-facing tariff page on 1 April 2026, inclusive of VAT, Eastern region.
| Tariff | Elec unit (p/kWh) | Gas unit (p/kWh) | Standing charges (elec/gas, p/day) |
|---|---|---|---|
| Outfox Standard Variable | 26.96 | 7.01 | 53.80 / 32.67 |
| Outfox 12-month fix | 25.85 | 6.75 | 53.80 / 32.67 |
| Outfox 24-month fix | 26.20 | 6.85 | 53.80 / 32.67 |
For a medium-consumption household the 12-month fix lands at around £2,055 per year, against the cap-equivalent £2,166. The 5% saving sustained for 12 months is around £110, before considering the exit fee constraint.
There is no EV-specific tariff and no heat pump time-of-use product. Customers with smart loads are not served well by the current range.
Customer service: the headline issue
The Q4 2025 Citizens Advice rating put Outfox the Market on 2.65 out of 5. The complaint volume per 10,000 customers ran at around 110 per quarter through 2025, the highest in the major-supplier dataset and roughly five times the figure at Octopus.
Dominant complaint themes for 2025-26 are billing accuracy after switch, direct debit calculation disputes, customer service responsiveness, smart meter install delays, and switch-out processing time. Customers who switch from Outfox to another supplier sometimes find the final bill arrives 6 to 10 weeks after the switch close, longer than the Ofgem-mandated 6-week window.
The supplier publishes its complaint metrics quarterly. The improvement trend over 2023-25 has been slow. The supplier acknowledged in its October 2025 customer service update that scaling the service operation has lagged subscriber growth.
Where it breaks: complex billing disputes can take months to resolve. Customers should not choose Outfox the Market if they have a complex billing history (recent moves, debt transfers, switch-in irregularities) that may produce post-switch reconciliation needs.
The Energy Ombudsman route
The standard 8-week complaint clock applies. Ombudsman case volumes against Outfox the Market are high in proportion to the customer base; the supplier accounts for a disproportionate share of Energy Ombudsman caseload.
Typical Ombudsman awards against Outfox the Market: billing correction plus £75 to £200 goodwill payment. The median is higher than the sector average because the cases reaching the Ombudsman tend to have been stuck internally for longer.
Customers facing Outfox the Market complaints should document everything from day one. The supplier's internal processes are inconsistent enough that paper trails are critical. The named-handler approach used at other suppliers is not reliably available at Outfox; cases are picked up by whichever agent is on the queue.
For customers who simply want to switch supplier mid-dispute, the right of switch under Ofgem rules continues to apply. A complaint against Outfox the Market continues regardless of current supply status.
Eligibility and sign-up
Sign-up is through the Outfox the Market online quote tool. The supplier accepts customers across England, Scotland, and Wales. Northern Ireland is not supplied.
Switch process follows Ofgem rules: five working days to completion. Direct debit is the standard payment method. Smart meter is not required for any tariff in the range. The supplier offers smart meter installs within a 14 to 18 week lead time, longer than the sector average.
Customers transferring from a fixed tariff with another supplier should check exit fees at the outgoing supplier before switching.
The fuel mix and any green claims
Outfox the Market's annual fuel mix disclosure (most recent published December 2025) shows a renewable share of around 60% on electricity, broadly in line with the GB grid average. The supplier does not run a 100% renewable tariff or REGO-matched product on its standard or fixed offerings.
Customers prioritising green credentials are not well-served by Outfox the Market. The supplier's positioning is price-led; environmental claims are secondary.
Gas supply is offered without carbon offsetting on the standard tariffs. The supplier has not announced a carbon offset variant.
The financial stability question
Following the 2022 restructuring, Ofgem tightened the financial resilience rules for all UK retail suppliers. The current rules require suppliers to demonstrate adequate capital buffers, ringfenced customer credit balances, and tested operational resilience. Outfox the Market has passed each annual stress test since the rules came into force.
Customers can verify supplier financial status through the Ofgem published Supplier Statement of Renewable Sources and the supplier's own published annual accounts. Outfox the Market files annual accounts at Companies House under the registered entity Foxglove Energy Supply Limited.
The stress test rules do not eliminate the possibility of supplier failure entirely. In the rare event of failure, customers are protected by Ofgem's Supplier of Last Resort process, which transfers them to another supplier with credit balances protected. The transfer typically takes 7 to 14 days.
Who Outfox the Market works for
Outfox the Market works for customers who prioritise unit-rate saving, do not anticipate complex billing issues, and are willing to accept lower-than-sector-average service quality. The headline saving of around £110 a year on a 12-month fix can outweigh the service trade-off for some customers.
It does not work for customers who value responsive customer service, who have complex billing histories, who want smart EV or heat pump tariffs, or who prioritise green credentials. For those customers the savings do not justify the friction.
The customer profile most often well-served by Outfox the Market is the cost-focused, low-complexity household with steady consumption and minimal post-switch reconciliation needs. That cohort exists and is worth speaking to directly. Other customers are better served elsewhere.
The Foxglove restructuring details and the lessons drawn
Foxglove Energy Supply Limited, the parent of Outfox the Market, paused new customer acquisition in October 2021 as wholesale prices spiked. The supplier had hedged less aggressively than competitors and faced losses on customer contracts that were below wholesale procurement cost.
Through 2022 the supplier undertook a financial restructuring. Existing customers were retained, but the supplier could not write new business at the loss-making prices. The restructuring concluded in mid-2022 with new ownership, refreshed capital, and a more conservative hedging strategy.
The Ofgem response to the wider 2021-22 supplier crisis included tightened financial resilience rules. The Strengthening Financial Resilience consultation outcome of January 2023 required all suppliers to demonstrate adequate capital buffers, ringfence customer credit balances above £250 million in aggregate, and pass annual stress tests.
Outfox the Market has passed each annual stress test since the new rules came into force. The current operation is materially different from the 2021 entity: better capitalised, more conservatively hedged, larger compliance team. The customer service track record has not recovered to sector mid-pack, partly because the cohort affected by the 2022 disruption has remained complaint-prone.
For customers signing up in 2026, the financial stability question is less acute than it was in 2022. The service quality question is still relevant; the supplier's Citizens Advice rating of 2.65 reflects ongoing operational challenges.
Editorial disclaimer. Kaeltripton is an independent UK finance publisher. This article is general information for UK adults making their own decisions, not regulated financial advice. Tariff prices, supplier financials, and service ratings change. Figures reflect Outfox the Market, Ofgem, Citizens Advice, and Energy Ombudsman publications dated before the last-reviewed date at the top of this page. For complaints, refunds, or vulnerable-customer protection the formal route runs through the supplier first and then the Energy Ombudsman.
FAQ
Is Outfox the Market financially stable in 2026?
The supplier has passed each annual Ofgem stress test since the 2022-23 rules came into force. The current operation is financially stable, though customer service remains weaker than the sector average.
How does Outfox the Market compare on price?
The 12-month fix is typically 3 to 5% below the Ofgem cap on launch. The standard variable is cap-priced. Savings against the cap on a medium household are around £110 per year for the 12-month fix.
What is the Citizens Advice rating?
2.65 out of 5 in Q4 2025, the lowest among major UK suppliers. Complaint volumes per 10,000 customers ran highest in the sector through 2025.
Does Outfox have an EV or heat pump tariff?
No. The supplier's range does not include time-of-use tariffs. Customers with smart loads are better served elsewhere.
What happens to customers if Outfox the Market fails?
Customers are protected by Ofgem's Supplier of Last Resort process. Credit balances are protected and customers are transferred to another supplier, typically within 7 to 14 days.
Is Outfox the Market safe from another supplier failure?
Following the 2022 restructuring and Ofgem's tightened financial resilience rules, the current operation passes annual stress tests. Customer credit balances are also protected by the Supplier of Last Resort mechanism if any supplier fails.