Outfox the Market Review UK 2026: Tracker Tariff Model & Citizens Advice Rating

Last reviewed: 17 May 2026 | Chandraketu Tripathi, finance editor

Suppliers · Outfox the Market

Outfox the Market is a UK domestic energy supplier headquartered in Leicester and trading under the corporate name Foxglove Energy Supply Limited. The brand has positioned itself around price-tracker variable tariffs and lower standing-charge structures, aimed primarily at higher-consumption households where the unit-rate side of the bill carries more weight than the daily standing charge. This review describes the supplier's published tariff structure, regulatory position, customer service performance against Ofgem and Citizens Advice published data, switching and final-bill specifics, and corporate ownership as recorded at Companies House and on the Ofgem public register. No live unit prices are quoted; pricing is rebased quarterly by the supplier and by Ofgem's default tariff cap. Readers should verify current rates directly on the supplier's own tariff schedule and on ofgem.gov.uk.

Tariffs available on the Outfox the Market in 2026

Outfox the Market's published tariff suite in 2026 sits in two broad shapes: variable tariffs that track an internal pricing index or are repriced periodically within Ofgem's default tariff cap, and fixed-term contracts that lock the unit rate and standing charge for a set period (typically 12 months, though shorter and longer windows have appeared in past quarters).

Variable tracker tariff. The supplier's flagship variable product has historically been marketed as a tracker, with the unit rate revisited at regular intervals to reflect underlying wholesale movements within the Ofgem default tariff cap headroom. Customers on this tariff are exposed to upward and downward repricing throughout the contract. The standing charge on this tariff has at times sat below sector averages, and the trade-off is communicated by the supplier as a structure that favours households consuming above the Ofgem Typical Domestic Consumption Value (TDCV).

Fixed-term tariff. The fixed-term offer locks unit rate and standing charge for the contract length. Early-exit fees apply if the customer switches before the end of the fixed term; Ofgem's switching window rule means a customer can switch in the final 49 days of the fixed contract without exit fees. Fixed-term offers are usually withdrawn and refreshed periodically as wholesale conditions move.

Dual-fuel and electricity-only options. Outfox the Market supplies both electricity and gas to dual-fuel households and supports electricity-only customers, including those in flats without a gas connection. Payment methods supported include monthly direct debit (the cheapest option in most quarters for the supplier as for the wider market), variable direct debit (pay-on-receipt), and prepayment in line with Ofgem's prepayment cap rules.

EV and time-of-use considerations. The supplier's tracker model is distinct from the dedicated time-of-use electric vehicle tariffs operated by some competitors (Octopus Go, EDF GoElectric, and similar). Where customers want a dedicated overnight EV rate, that product set is not the central offer at Outfox the Market and readers should compare against suppliers whose proposition is built around half-hourly settlement and EV charging windows.

Live unit rates and standing charges are not quoted in this review because they are rebased frequently and any printed figure goes out of date inside a quarter. The supplier publishes its current tariff schedule on its own website, and Ofgem publishes the quarterly default tariff cap on ofgem.gov.uk; both should be consulted for live numbers.

Customer service track record

Three primary-source data points sit behind any honest read of a UK energy supplier's service record: Ofgem's published complaints per 100,000 customer accounts data, the Citizens Advice quarterly star rating for domestic suppliers, and Energy Ombudsman case-resolution statistics. All three are public and updated on regular cycles.

Ofgem complaints data. Ofgem publishes complaints volumes per 100,000 customer accounts quarterly for all suppliers holding a domestic supply licence above the minimum customer threshold. Outfox the Market's reported volumes have moved across multiple quarters since the supplier began trading, reflecting periods of rapid customer growth and the operational scaling that accompanies retail market expansion. Readers should consult the current Ofgem quarterly publication directly because the picture by definition changes each quarter.

Citizens Advice star rating. Citizens Advice publishes a quarterly five-star rating for domestic suppliers that scores across complaint handling, ease of contact, billing accuracy, customer guarantees and switching. Outfox the Market's star rating has moved across the supplier table over multiple quarters, sitting in the middle band in some quarters and at the lower end in others. The Citizens Advice methodology and current quarter rating are published at citizensadvice.org.uk under the energy supplier comparison tables.

Energy Ombudsman casework. The Energy Ombudsman accepts complaints once a customer has exhausted the supplier's own complaints process or has received a deadlock letter, or once eight weeks have passed since first raising the complaint. Decisions are binding on the supplier if the customer accepts the remedy. The Ombudsman publishes annual statistical reports on case volumes and outcomes by supplier; these reports are at energyombudsman.org and provide a multi-year view that quarterly Ofgem data does not.

The pattern across the three data sources for Outfox the Market is one of variability across quarters rather than a single sustained position, and a fair description of the supplier's service record requires looking at the trailing four quarters rather than any single snapshot.

Switching process specifics

The switching process to or from Outfox the Market follows the standard UK Faster Switching framework introduced by Ofgem, which targets a five-working-day switch completion window for most domestic supply transfers. The process is fully digital end to end and does not require the customer to contact the existing supplier directly.

Switch window. Under the Faster Switching rules, a domestic supply transfer should complete within five working days of the switch being initiated, subject to the 14-day cooling-off period during which the customer may cancel without penalty. The cooling-off period sits on top of the five-day target rather than within it.

Supply takeover and meter reads. On switch day, the existing supplier issues a final bill against an opening meter read, and Outfox the Market opens the account against the same reading. Smart meters in SMETS2 specification transfer automatically with the supply; older SMETS1 meters not yet enrolled with the Data Communications Company (DCC) may revert to dumb-meter operation on switch until enrolment completes. Customers can read their own meter manually during this transition.

Final bill timing. Ofgem rules require the losing supplier to issue a final bill within six weeks of the switch date. Any credit balance must be refunded within ten working days of the final bill issue. If either deadline is missed, the customer can escalate to the Energy Ombudsman.

Fixed-term and exit fees. Customers switching away from an Outfox the Market fixed-term tariff before the end of the contract face the published exit fee unless they are within the final 49 days of the fixed term, which is the Ofgem-defined switching window during which exit fees cannot be charged. Variable tariffs carry no exit fee.

Price cap protection and standing charge approach

Ofgem's default tariff cap (often referred to as the price cap) is updated quarterly and limits the maximum unit rate and standing charge a supplier may charge on a standard variable tariff or default tariff. The cap is published on ofgem.gov.uk and is set separately for direct debit, standard credit (pay-on-receipt) and prepayment customers, and varies by region within Great Britain.

Outfox the Market's variable tracker is subject to the default tariff cap headroom and the supplier's published variable unit rate and standing charge cannot exceed the cap level for the customer's region and payment method. The supplier has at times positioned its standing charge below sector averages, with the consequence that the unit rate carries more of the bill. This structure is presented as favouring higher-consumption households because a lower standing charge means more of the bill is consumption-linked.

The trade-off cuts both ways. Customers consuming significantly above the Ofgem Typical Domestic Consumption Value (TDCV) of 2,700 kWh of electricity and 11,500 kWh of gas (the 2024 update from the previous 2,900 and 12,000 figures) benefit relatively from a lower standing charge and a higher unit rate, while lower-consumption customers (one-person households, small flats, holiday-let-style usage) typically pay more on this structure than on a tariff with higher standing charge and lower unit rate. The Ofgem website publishes a guide to working out whether a low-standing-charge structure or a balanced structure is more economic at a given consumption.

Fixed-term tariffs are not subject to the default tariff cap in the same way because the customer has agreed a fixed price for a defined contract length; the cap protection applies to default tariffs and standard variable tariffs into which a customer rolls when a fixed term ends without active renewal.

Green credentials

Outfox the Market has at various points in its trading history described its electricity supply as renewable, backed by Renewable Energy Guarantees of Origin (REGO) certificates. The REGO scheme, administered by Ofgem, allows electricity suppliers to evidence the renewable origin of supply they sell. A REGO-backed claim is technically a statement that the supplier has retired sufficient REGOs to cover the volume of electricity sold as renewable; it is not necessarily a statement that the supplier has direct power purchase agreements with renewable generators.

Citizens Advice and Ofgem have both, at various points, examined the REGO market and noted that REGO certificates can be acquired separately from the underlying electricity, meaning a 100 percent renewable claim backed only by REGOs is distinct from a 100 percent renewable claim backed by direct generator power purchase agreements (PPAs). The difference matters to customers who specifically want to fund renewable generation rather than buy a certificate retrospectively applied to electricity of unverifiable origin.

Outfox the Market is not listed in the B-Corp certified directory, which differs from suppliers including Good Energy and Ecotricity that hold B-Corp certification. Customers prioritising direct-PPA renewable supply or B-Corp status should compare the supplier's current published fuel mix disclosure (a regulatory requirement on all suppliers under Ofgem rules) against suppliers whose entire proposition is built around the renewable-supply credential. The current fuel mix disclosure for any UK domestic energy supplier is published on the supplier's own website on an annual cycle.

Ownership, regulation and structure

Outfox the Market is the trading name of Foxglove Energy Supply Limited, registered at Companies House and holding an Ofgem domestic supply licence. The supplier's head office is in Leicester. Foxglove Energy Supply Limited is the operating entity that holds the Ofgem licence to supply electricity and gas to UK domestic premises, and is the legal counterparty on customer supply contracts.

Ofgem's public register of licensed suppliers is searchable at ofgem.gov.uk and confirms the licence status, licence categories (electricity supply, gas supply) and any outstanding compliance actions. The licence may be made subject to specific conditions following compliance investigations; these are published in Ofgem decision notices and can be searched on the Ofgem website. Readers researching the supplier should consult the Ofgem register for the current licence status rather than relying on any printed snapshot.

The Companies House record at find-and-update.company-information.service.gov.uk lists the directors of Foxglove Energy Supply Limited, the most recent filed accounts, any registered charges and the registered office address. Filed accounts are public, are filed annually, and provide a view on the supplier's financial position. As with any retail energy supplier, financial filings should be read alongside the Ofgem Supplier of Last Resort framework, under which Ofgem appoints a replacement supplier if a licensed supplier ceases trading, with customers' credit balances protected through that mechanism up to defined limits.

Outfox the Market is not authorised by the Financial Conduct Authority because retail energy supply is regulated by Ofgem under the Gas Act 1986 and Electricity Act 1989 rather than by the FCA. Customers wishing to research the regulatory framework that applies to their supplier should consult Ofgem's published licence conditions on ofgem.gov.uk.

Frequently asked questions

Who owns Outfox the Market?

Outfox the Market is the trading name of Foxglove Energy Supply Limited, registered at Companies House with its head office in Leicester. The current directors, registered office address and most recent filed accounts can be inspected at find-and-update.company-information.service.gov.uk by searching for Foxglove Energy Supply Limited.

Is Outfox the Market regulated by Ofgem?

Yes. Outfox the Market holds a domestic supply licence issued by Ofgem under the Standard Licence Conditions for electricity and gas supply. The licence status can be checked on the public register at ofgem.gov.uk. Domestic energy supply in Great Britain is regulated by Ofgem under the Gas Act 1986 and Electricity Act 1989, not by the Financial Conduct Authority.

What is a tracker tariff and how does Outfox the Market's variable tariff work?

A tracker tariff is a variable-rate energy tariff where the unit rate is revised at regular intervals to reflect underlying wholesale movements within the Ofgem default tariff cap. Outfox the Market's variable product has historically been marketed in this shape, with the consequence that customers see upward and downward repricing through the contract rather than a single locked rate. The supplier publishes the current rate on its tariff schedule.

How does Outfox the Market's Citizens Advice rating compare with other suppliers?

Citizens Advice publishes a quarterly five-star rating for domestic suppliers covering complaint handling, ease of contact, billing accuracy, customer guarantees and switching. Outfox the Market's star rating has varied across quarters, sitting in the middle band in some quarters and at the lower end in others. The current quarter rating and methodology are at citizensadvice.org.uk under the energy supplier comparison tables.

Can I switch away from Outfox the Market without paying an exit fee?

Variable tariffs at Outfox the Market do not carry an exit fee, so a customer on a variable rate can switch at any time without penalty. Fixed-term tariffs carry a published exit fee if a customer switches before the end of the contract, except in the final 49 days of the fixed term, during which Ofgem rules forbid an exit fee. The Faster Switching framework targets a five-working-day switch completion window.

Does Outfox the Market supply 100 percent renewable electricity?

Outfox the Market has at various points described its electricity supply as renewable, backed by Renewable Energy Guarantees of Origin (REGO) certificates retired against the volume of electricity sold. The supplier's current fuel mix disclosure, which is a regulatory requirement on all UK domestic energy suppliers, is published annually on the supplier's website and is the primary source for verifying the current renewable claim. A REGO-backed claim is distinct from a claim backed by direct power purchase agreements with renewable generators.

How we verified this article

Supplier identity, head office location and corporate name (Foxglove Energy Supply Limited trading as Outfox the Market) reflect the public Companies House record at find-and-update.company-information.service.gov.uk and the Ofgem domestic supply licence register at ofgem.gov.uk as accessed during preparation.

Tariff structure descriptions reflect the supplier's own published tariff schedule and historical product set as disclosed on the supplier's website and in regulatory filings. No live unit prices are printed because rates are rebased quarterly by the supplier and by Ofgem's default tariff cap.

Customer service track record uses Ofgem's quarterly complaints per 100,000 customer accounts publication, the Citizens Advice quarterly five-star supplier rating at citizensadvice.org.uk, and the Energy Ombudsman annual statistical reports at energyombudsman.org. Each source publishes on its own cycle and readers should consult the current period directly.

No figure on this page has been provided by an advertising or sponsored relationship with Outfox the Market. Kaeltripton does not accept commission on switches and our editorial does not recommend specific suppliers; this review is descriptive against primary sources only.

Sources

• Ofgem - Public register of licensed suppliers
• Ofgem - Default tariff cap (price cap)
• Citizens Advice - Compare domestic energy suppliers
• Energy Ombudsman - Annual reports and case statistics
• Companies House - Foxglove Energy Supply Limited
• GOV.UK - Switching energy supplier rules
• Ofgem - Faster Switching programme