TL;DR - KEY POINTS
- Petplan, Agria, and ManyPets are three of the most discussed UK pet insurance providers in 2026. They differ structurally in policy form, pre-existing condition approach, direct-payment-to-vet arrangements, and target market positioning.
- All three are authorised and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (or written on the paper of a firm so authorised). Their authorisations can be checked on the FCA Register at register.fca.org.uk before any policy is bought.
- Petplan, underwritten by Allianz Insurance plc, has the longest UK trading history, a vet-recommended brand position, and a focus on lifetime cover with relatively high per-condition limits.
- Agria, a Swedish-headquartered specialist with a long UK pedigree-breeder partnership history, focuses on lifetime cover with strong working dog and pedigree representation and offers a free four to five week insurance through its breeder programme.
- ManyPets, a more recent UK entrant operating under the Bought By Many group with insurer Great Lakes Insurance SE, offers a wider product spread including lower-cost tiered policies and is known for digital-first claims handling.
- The Financial Ombudsman Service publishes complaint volumes and uphold rates by firm at financial-ombudsman.org.uk. Reviewing the public data alongside the policy schedule is the most reliable way to compare providers, rather than relying on aggregator star ratings.
FCA Value Measures 2025: pet insurers compared
Regulator-reported 2025 data by underwriter. Bands are the FCA's own. Acceptance rate is the share of registered claims paid; complaints are claims that led to a complaint. Aggregate lifetime cover: 41% claims frequency, 93% acceptance, £716 average payout, 1% complaints, 62.8% of premiums returned as claims.
| Underwriter | Sells as | Cover type | Claims frequency | Claims accepted | Avg payout | Complaints |
|---|---|---|---|---|---|---|
| EQUINE AND LIVESTOCK INSURANCE COMPANY L | The Insurance Emporium | Accident only | 5 - 10% | 75 - 80% | £500 - 1000 | 0 - 5% |
| ANIMAL FRIENDS INSURANCE SERVICES LIMITE | Animal Friends | Accident only | 0 - 5% | 70 - 75% | £500 - 1000 | 0 - 5% |
| Pinnacle Insurance Limited | Accident only | 0 - 5% | 10 - 15% | £500 - 1000 | 0 - 5% | |
| Allianz Insurance Plc | Petplan | Lifetime | 45 - 50% | 95 - 100% | £500 - 1000 | 0 - 5% |
| Atlas Insurance PCC Limited | Lifetime | 70 - 75% | 95 - 100% | £0 - 500 | 0 - 5% | |
| Forsakringsaktiebolaget Agria (publ) | Agria | Lifetime | 85 - 90% | 95 - 100% | £0 - 500 | 0 - 5% |
| ManyPets Ltd | ManyPets | Lifetime | 35 - 40% | 95 - 100% | £500 - 1000 | 0 - 5% |
| NATIONAL FARMERS UNION MUTUAL INSURANCE | NFU Mutual | Lifetime | 55 - 60% | 95 - 100% | £1000 - 1500 | 0 - 5% |
| Accredited Insurance (UK) Limited | Lifetime | 10 - 15% | 90 - 95% | £1000 - 1500 | 0 - 5% | |
| Alwyn Insurance Company Limited | Lifetime | 35 - 40% | 90 - 95% | £0 - 500 | 0 - 5% | |
| ANIMAL FRIENDS INSURANCE SERVICES LIMITE | Animal Friends | Lifetime | 25 - 30% | 90 - 95% | £500 - 1000 | 0 - 5% |
| City Insurance Brokers Ltd | Lifetime | 35 - 40% | 90 - 95% | £0 - 500 | 0 - 5% | |
| EQUINE AND LIVESTOCK INSURANCE COMPANY L | The Insurance Emporium | Lifetime | 55 - 60% | 90 - 95% | £0 - 500 | 0 - 5% |
| EUI Limited | Admiral | Lifetime | 20 - 25% | 90 - 95% | £500 - 1000 | 0 - 5% |
| HDI Global Specialty SE | Lifetime | 65 - 70% | 90 - 95% | £0 - 500 | 0 - 5% | |
| INTACT INSURANCE UK LIMITED | Lifetime | 30 - 35% | 90 - 95% | £500 - 1000 | 0 - 5% | |
| Pinnacle Insurance Limited | Lifetime | 25 - 30% | 90 - 95% | £500 - 1000 | 0 - 5% | |
| Antares Insurance Company Limited | Lifetime | 20 - 25% | 85 - 90% | £0 - 500 | 0 - 5% | |
| Casualty & General Insurance Company (Eu | Lifetime | 40 - 45% | 85 - 90% | £500 - 1000 | 0 - 5% | |
| Covea Insurance plc | Lifetime | 55 - 60% | 85 - 90% | £500 - 1000 | 0 - 5% | |
| Only Pets Cover Limited | Only Pets | Lifetime | 20 - 25% | 85 - 90% | £500 - 1000 | 0 - 5% |
| SCOR UK COMPANY LIMITED | Lifetime | 15 - 20% | 85 - 90% | £500 - 1000 | 0 - 5% | |
| Great Lakes Insurance UK Limited | Lifetime | 40 - 45% | 80 - 85% | £500 - 1000 | 0 - 5% | |
| STONEBRIDGE INTERNATIONAL INSURANCE LTD. | Lifetime | 20 - 25% | 80 - 85% | £500 - 1000 | 0 - 5% | |
| Tedaisy Underwriting Limited | Lifetime | 20 - 25% | 75 - 80% | £500 - 1000 | 5 - 10% | |
| ANIMAL FRIENDS INSURANCE SERVICES LIMITE | Animal Friends | Max benefit | 15 - 20% | 90 - 95% | £500 - 1000 | 0 - 5% |
| EQUINE AND LIVESTOCK INSURANCE COMPANY L | The Insurance Emporium | Max benefit | 35 - 40% | 90 - 95% | £500 - 1000 | 0 - 5% |
| EUI Limited | Admiral | Max benefit | 30 - 35% | 90 - 95% | £500 - 1000 | 5 - 10% |
| Pinnacle Insurance Limited | Max benefit | 15 - 20% | 90 - 95% | £500 - 1000 | 0 - 5% | |
| U K Insurance Limited | Direct Line, Churchill, Privilege | Max benefit | 35 - 40% | 90 - 95% | £1000 - 1500 | 0 - 5% |
| Antares Insurance Company Limited | Max benefit | 30 - 35% | 85 - 90% | £0 - 500 | 0 - 5% | |
| Covea Insurance plc | Max benefit | 40 - 45% | 85 - 90% | £500 - 1000 | 0 - 5% | |
| Only Pets Cover Limited | Only Pets | Max benefit | 20 - 25% | 85 - 90% | £500 - 1000 | 0 - 5% |
| STONEBRIDGE INTERNATIONAL INSURANCE LTD. | Max benefit | 20 - 25% | 80 - 85% | £500 - 1000 | 0 - 5% | |
| NATIONAL FARMERS UNION MUTUAL INSURANCE | NFU Mutual | Time-limited | 25 - 30% | 95 - 100% | £1000 - 1500 | 0 - 5% |
| Allianz Insurance Plc | Petplan | Time-limited | 30 - 35% | 90 - 95% | £500 - 1000 | 0 - 5% |
| Pinnacle Insurance Limited | Time-limited | 15 - 20% | 90 - 95% | £500 - 1000 | 0 - 5% | |
| ANIMAL FRIENDS INSURANCE SERVICES LIMITE | Animal Friends | Time-limited | 20 - 25% | 85 - 90% | £500 - 1000 | 0 - 5% |
| EQUINE AND LIVESTOCK INSURANCE COMPANY L | The Insurance Emporium | Time-limited | 25 - 30% | 85 - 90% | £500 - 1000 | 0 - 5% |
| EUI Limited | Admiral | Time-limited | 15 - 20% | 85 - 90% | £500 - 1000 | 5 - 10% |
| HDI Global Specialty SE | Time-limited | 30 - 35% | 85 - 90% | £0 - 500 | 0 - 5% | |
| INTACT INSURANCE UK LIMITED | Time-limited | 30 - 35% | 85 - 90% | £500 - 1000 | 0 - 5% | |
| Only Pets Cover Limited | Only Pets | Time-limited | 15 - 20% | 85 - 90% | £500 - 1000 | 0 - 5% |
| U K Insurance Limited | Direct Line, Churchill, Privilege | Time-limited | 30 - 35% | 85 - 90% | £1000 - 1500 | 0 - 5% |
| Antares Insurance Company Limited | Time-limited | 15 - 20% | 75 - 80% | £0 - 500 | 0 - 5% | |
| Covea Insurance plc | Time-limited | 35 - 40% | 75 - 80% | £0 - 500 | 0 - 5% | |
| STONEBRIDGE INTERNATIONAL INSURANCE LTD. | Time-limited | 15 - 20% | 75 - 80% | £500 - 1000 | 0 - 5% | |
| Casualty & General Insurance Company (Eu | Time-limited | 25 - 30% | 70 - 75% | £0 - 500 | 5 - 10% | |
| Tedaisy Underwriting Limited | Time-limited | 20 - 25% | 60 - 65% | £500 - 1000 | 5 - 10% |
Source: FCA General insurance value measures data 2025, published 21 July 2026, data locked 5 May 2026. Brands shown where the underwriter is publicly disclosed in policy documents. Historic data: not a recommendation.
Pet insurance guides
Petplan, Agria, and ManyPets appear repeatedly in UK pet insurance comparisons because they sit in different segments of the same market. Each has a distinct history, ownership structure, product range, and underwriting style, and the differences matter materially to the experience of the policyholder over the life of a pet. This guide is an editorial comparison of the three, drawn from the policy documents, FCA Register entries, and Financial Ombudsman Service public data. It is not a recommendation: which provider is appropriate depends on the species, age, breed, household budget, and claims expectations of the policyholder.
Corporate structure and FCA Register status
Petplan is the trading name of Pet Plan Limited, an insurance intermediary authorised and regulated by the Financial Conduct Authority. Policies under the Petplan brand are underwritten by Allianz Insurance plc, one of the largest general insurers in the UK and a member of the Allianz group. Allianz Insurance plc is dual-regulated by the Prudential Regulation Authority and the Financial Conduct Authority.
Agria operates in the UK as Agria Pet Insurance Limited. The company is authorised and regulated by the Financial Conduct Authority. The Agria parent is the Swedish specialist insurer Agria Djurfoersaekring, which has a multi-decade pet and equine insurance history in Scandinavia.
ManyPets is a brand of Bought By Many Limited, an insurance intermediary authorised and regulated by the Financial Conduct Authority. ManyPets policies are underwritten by Great Lakes Insurance SE, an insurer in the Munich Re group operating in the UK through its UK branch.
All three brands are therefore authorised under the UK regulatory framework, all three are within the jurisdiction of the Financial Ombudsman Service, and all three are subject to the FCA's Consumer Duty (in force for open products since 31 July 2023) and the general insurance pricing rules in PS21/5. The FCA Register at register.fca.org.uk is the authoritative source for each firm's current authorisation status.
Policy form and lifetime structure
Petplan's core product is a lifetime policy with per-condition cover limits that reset each policy year. The Covered For Life range is the longest-running lifetime structure in the UK market, dating back to 1976 in product form. Petplan also offers a non-lifetime "Essential" product with a per-condition limit that does not reset, which is the lower-cost option for households that prefer a cheaper monthly cost in exchange for reduced long-term cover.
Agria's UK products are predominantly lifetime, with annual cover limits that reset each policy year. Agria's market positioning emphasises lifetime cover for pedigree dogs and cats and a long pedigree-breeder relationship through its breeder partnership programme, which provides four to five weeks of free cover for puppies and kittens passed from breeder to new owner.
ManyPets offers a wider tiered range from accident-only through annual to lifetime. The lifetime products have annual limits that reset each year and competitive starting prices for low-claim-history pets. The tiered structure makes it easier for budget-constrained households to start with a cheaper form and trade up if circumstances allow, although moving up after a condition has been claimed for is constrained by the pre-existing condition rules common to all UK insurers.
Pre-existing condition approach
All three insurers exclude pre-existing conditions on new policies, in line with the UK pet insurance market norm. The differences lie in the definitions and the symptom-free periods that may, at the insurer's discretion, allow an exclusion to be lifted.
Petplan's policy schedule defines a pre-existing condition in detailed terms and applies a continuous-cover principle: as long as cover continues without a gap, conditions that arise during the policy term remain covered for life under the Covered For Life structure. Petplan does not generally lift exclusions on conditions disclosed at application without case-by-case underwriting review.
Agria's approach mirrors the market norm on pre-existing exclusions and applies its own continuous-cover principle within its lifetime structure. Agria's underwriting accommodates working dogs and pedigree breeds with known hereditary risks, with the loading priced into the premium rather than driving outright exclusion.
ManyPets exclusion definitions are set out in plain language in the product schedule. The brand has publicised its position on certain bilateral conditions and on time-limited symptom-free periods after which an exclusion may be considered for review, although the review is discretionary and not a guarantee of cover restoration.
Direct payment to the vet
Direct payment, where the insurer settles the claim with the vet practice rather than reimbursing the policyholder, is a key practical feature for households without the cash to pay a large bill upfront. The availability of direct payment is at the discretion of the vet practice and the insurer in each case.
Petplan has long-standing direct payment relationships with many UK vet practices, particularly first-opinion practices and some referral hospitals. The brand's market position is built in part on this network.
Agria offers direct payment as an option, subject to the vet practice's agreement. The route is often used at specialist referral centres where the bill sizes make pay-and-claim difficult for households.
ManyPets offers a digital-first direct payment process through its claims portal. Practices submit claims through the portal and ManyPets settles directly where the practice has agreed to the arrangement. The brand's communications emphasise the speed of digital claims handling.
In all three cases, the availability of direct payment in any given case turns on the agreement between the specific vet practice and the insurer. A household relying on direct payment should confirm the route with the chosen vet practice before treatment, not after.
Pricing positioning
The three brands sit in different price segments. Petplan is generally a mid-to-upper-range price point reflecting the depth of cover, the per-condition limit structure, and the brand investment in the vet network. Agria is broadly mid-range with a tilt toward pedigree and working-dog risk profiles. ManyPets is positioned to offer lower entry-level prices in its tiered range, with the lifetime tier closer to the broader market average and the lower tiers materially cheaper.
The FCA pricing rules in PS21/5 in force since January 2022 prohibit price walking and require renewing customers not to be charged more than equivalent new customers for the same product and risk. The rules apply equally to all three brands and to every other UK pet insurer.
Financial Ombudsman Service complaint data
The Financial Ombudsman Service publishes data on complaint volumes received and the uphold rate (the proportion of resolved complaints that were upheld in favour of the consumer) by individual financial services firm, including insurers. The dataset is published at financial-ombudsman.org.uk/data-insight and is updated regularly. The dataset is the single best source for comparing how each provider's customer-facing decisions have stood up under independent review.
The headline data points relevant to a pet insurance comparison are the absolute number of complaints received, which is partly a function of book size, and the uphold rate, which is the more telling metric. A high absolute complaint volume can reflect a large book; a high uphold rate suggests that, when complaints are investigated, the Ombudsman frequently disagrees with the insurer's position. Reading these together with the policy schedule is the most reliable way to compare providers.
Editorial points of difference
Petplan's strongest features are the depth of UK market history, the size of the vet network, and the lifetime Covered For Life product structure. The trade-off is a price point that is typically not the cheapest in the market for an equivalent young, healthy pet.
Agria's strongest features are the pedigree-breeder relationship, the working-dog and equine specialisation, and the four to five weeks of free cover at the point of transfer from breeder to owner. The trade-off is a more specialised market position that may not always be the most competitive for crossbreed or low-risk pet profiles.
ManyPets' strongest features are the tiered product range, the entry-level price points, and the digital-first claims process. The trade-off is a shorter UK trading history compared with Petplan and Agria, although the FCA-authorised structure and Great Lakes Insurance SE underwriting put the brand on a fully regulated footing.
How to use this comparison
The right approach for any household is to identify the cover form needed (lifetime, annual, or accident-only), the realistic cover limit (informed by breed, age, and known risks), the cash-flow constraint (does direct payment matter, and is the chosen vet practice on the insurer's direct payment list), and the complaint risk tolerance (review FOS published data for each candidate firm). The comparison can then be made on a like-for-like basis on a comparison site, with the policy schedules of the shortlisted products read carefully before purchase.
The Consumer Insurance (Disclosure and Representations) Act 2012 governs disclosure on every application. Honest disclosure of age, breed, weight, prior conditions, and other material facts is the basis on which the policy and any later claim will be assessed, regardless of which provider is chosen.
What this means in practice
Consider a household in Leeds taking on a French Bulldog puppy from a registered breeder. Agria's breeder partnership programme provides four to five weeks of free cover from the day the puppy joins the household, which the owner uses while shopping the wider market. The owner compares the Agria lifetime quote with Petplan's Covered For Life and a ManyPets lifetime tier. Petplan's per-condition structure and brachycephalic-experience underwriting are noted; ManyPets' lower headline price is noted; Agria's pedigree-breed familiarity is noted. The owner then checks the FCA Register entries for each firm and the FOS published complaint data, reads the three policy schedules for the pre-existing condition definitions and the direct payment processes, and makes the choice on the basis of fit rather than headline price.
Frequently Asked Questions
Are Petplan, Agria, and ManyPets all FCA-authorised in 2026?
Yes. All three brands operate through firms authorised and regulated by the Financial Conduct Authority. Petplan operates through Pet Plan Limited with policies underwritten by Allianz Insurance plc; Agria operates through Agria Pet Insurance Limited; ManyPets operates through Bought By Many Limited with policies underwritten by Great Lakes Insurance SE. The FCA Register at register.fca.org.uk is the authoritative source for each firm's current status.
Do all three offer lifetime cover?
Yes. Each offers a lifetime product as part of its range, although the per-condition limit structure differs between Petplan's reset-per-condition design and Agria's and ManyPets' annual reset designs. The policy schedule of each product should be read for the precise limit structure before purchase.
Does direct payment to the vet vary between the three?
Yes. The availability of direct payment depends on the agreement between the specific vet practice and the insurer. Petplan has the broadest historical network; Agria offers direct payment subject to practice agreement, often at referral centres; ManyPets operates a digital-first portal-based direct payment process. Households relying on direct payment should confirm the route with the chosen vet practice before treatment.
How do their pre-existing condition rules compare?
All three exclude pre-existing conditions on new policies, in line with the UK market norm. The differences are in the definitions and the discretion each insurer may apply to lifting an exclusion after a symptom-free period. The relevant policy schedule controls the position for any individual case.
Where can I see how often the Financial Ombudsman Service sides with each firm?
The Financial Ombudsman Service publishes complaint volumes and uphold rates by individual financial services firm at financial-ombudsman.org.uk/data-insight. The dataset includes pet insurance firms and is updated regularly. The uphold rate is the most informative comparison metric, viewed alongside absolute complaint volume to control for book size.
Which provider is the cheapest in 2026?
The cheapest provider for any given pet depends on age, breed, postcode, claims history, and cover form chosen. ManyPets is positioned to offer lower entry-level prices in its tiered range; Agria and Petplan are more typically in the mid-to-upper price segment for equivalent lifetime cover. A comparison run on the same cover form and limit is the only reliable way to settle the question for a specific household.
HOW WE VERIFIED THIS
Is Petplan or ManyPets better?
Neither is objectively better. Petplan is underwritten by Allianz Insurance Plc, which reported 2025 lifetime claims acceptance of 95-100%, claims frequency 45-50%, average payout 500-1000 pounds and complaints 0-5%. ManyPets Ltd underwrites its own policies and reports separately to the FCA, so its figures are not directly comparable. The FCA's GI Value Measures 2025 show covered-for-life pet insurance had 93% claims acceptance and 62.8% of premiums paid out in claims. Suitability depends on individual circumstances.
Why is Petplan so expensive?
Pet insurance premiums are not regulated, and insurers set prices based on risk. Costs rise with pet age and claims history. Petplan's underwriter, Allianz Insurance Plc, reported 2025 lifetime claims acceptance of 95-100% and average payouts of 500-1000 pounds, which may reflect broader cover. The FCA's GI Value Measures 2025 show covered-for-life policies paid out 62.8% of premiums in claims, against 58.6% in 2024. The Competition and Markets Authority found large corporate groups own around 60% of UK practices and pricing is hard to compare.
Is Petplan worth the money?
Value depends on individual needs. Petplan's underwriter, Allianz Insurance Plc, reported 2025 lifetime claims acceptance of 95-100%, claims frequency 45-50%, average payout 500-1000 pounds and complaints 0-5%. The FCA's GI Value Measures 2025 show covered-for-life pet insurance had 93% claims acceptance, average payout 716 pounds and 62.8% of premiums paid out in claims. Maximum-benefit cover had 91% acceptance and 38% paid out; time-limited had 88% acceptance and 51% paid out. Pre-existing conditions are excluded by all UK insurers except specialist plans.
Do all vets accept Petplan?
Most UK veterinary practices accept pet insurance, including Petplan, but acceptance is not universal. Vets are private businesses and there is no legal duty to treat without payment except to relieve suffering. The Competition and Markets Authority's veterinary services market investigation (final report 2026) found large corporate groups own around 60% of UK practices and pricing is hard to compare. Owners should confirm payment arrangements with their practice. Charities PDSA, RSPCA and Blue Cross provide low-cost or free care to owners on means-tested benefits in some areas.
What pet insurance do most vets recommend?
There is no single pet insurance recommended by most vets. Vets are private businesses and may suggest providers, but the FCA's GI Value Measures 2025 provide objective data. Covered-for-life policies had 93% claims acceptance, average payout 716 pounds and 62.8% of premiums paid out in claims. Maximum-benefit cover had 91% acceptance and 38% paid out; time-limited had 88% acceptance and 51% paid out. Allianz Insurance Plc, which underwrites Petplan, reported 2025 lifetime claims acceptance of 95-100%. Pre-existing conditions are excluded by all UK insurers except specialist plans.
