NHS England has issued this Value not disclosed procurement for maternity and neonatal patient reported experience measure under the Consulting category. This contract was awarded approximately 6 months ago. This intelligence brief identifies what NHS England values in a supplier and the likely timeline for the renewal or re-procurement.

View the tender listing for Maternity and Neonatal Patient Reported Experience Measure for quick facts, deadlines and direct links to the tender documents.

01 — What this contract is really asking for

The official tender language is written by legal and procurement teams whose primary obligation is compliance rather than clarity. What follows is a plain-English decode of what NHS England is actually seeking and what a winning response must demonstrate beyond the stated specification.

NHS England would like to inform the market of its intention, subject to approval, to commission a Maternity and Neonatal Patient Reported Measure Service using the following Dynamic Purchasing System:

Crown Commercial Service - RM6126 - Research and Insights DPS. https://www.gca.gov.uk/agreements/RM6126

To note market engagement which has now been completed was published via a UK2 notice published on 24.2.2026 - 2026/S 000-016595

Beyond what is written in the specification, experienced public sector bidders understand that authorities like NHS England simultaneously evaluate: technical capability, financial stability, cultural fit, and the risk profile of awarding to your firm versus a known incumbent. A winning bid addresses all four — even when only the first is explicitly scored.

Key insight: Public sector consulting spend has recovered strongly post-pandemic, driven by digital transformation, NHS reform and net zero strategy.

02 — About NHS England

NHS England is a UK public sector contracting authority operating under the Procurement Act 2023. As a public body spending taxpayer money they are legally required to run transparent procurement processes treating all suppliers equally — meaning this is a genuinely open competition any qualified firm can win.

Before writing a single word of your bid, spend two hours researching NHS England on Contracts Finder. Review their previous award notices in the Consulting category to understand what they have bought before, at what price points, and what evaluation rationale they published. This intelligence should directly shape your executive summary, case study selection and pricing strategy.

Important: IR35 compliance is a live risk on consulting contracts. Inadequate IR35 documentation has become grounds for contract termination.

03 — Why this contract matters

Every government contract represents public money deployed to deliver services that citizens, communities and businesses depend on. This Value not disclosed contract from NHS England is not simply a commercial transaction — it is a commitment to deliver measurable public outcomes in the Consulting sector.

For the UK economy, procurement at this scale creates and sustains substantial activity across the supply chain including: data analytics firms, change management specialists, legal advisers, technology implementers, communications agencies and specialist training providers. A well-structured contract in this space drives innovation, builds supplier capability and develops the procurement market future contracts will draw on.

04 — Which firms are positioned to win

The ideal bidder combines relevant sector experience with demonstrable public sector delivery capability at the appropriate scale. Firms bidding in the Consulting sector should hold: ISO 9001, MCA membership, CIPD or CIPS where relevant, IR35 compliance framework. Where certifications are mandatory, firms without them are disqualified before evaluation begins. Where desirable, holding them improves scores meaningfully.

The winning bid will include three strong case studies from comparable public sector contracts — same type of authority, similar value and duration, with quantified evidenced outcomes. Generic private sector case studies score poorly. Case studies mirroring the buyer context score at the top of the range.

Key insight: Named CVs are the primary scoring driver. Every CV must directly mirror the role descriptions in the specification keyword for keyword.

05 — Sectors and industries that benefit

The primary beneficiaries are firms in the Consulting space with the core capabilities to deliver as prime contractor. The opportunity extends through the supply chain: data analytics firms, change management specialists, legal advisers, technology implementers, communications agencies and specialist training providers. Firms not bidding as prime can benefit as subcontractors by positioning themselves proactively with likely prime bidders before the award is made.

For adjacent sector firms, this contract represents market intelligence. Understanding what NHS England is procuring at this scale tells you where public sector spending is flowing — and where similar procurements from other authorities are likely to follow within 12 to 24 months.

06 — How to write a winning bid

The executive summary is the most important element of any public sector bid. Open by demonstrating that your firm understands precisely what NHS England is trying to achieve — not just what they have asked for, but the outcomes they need to deliver to their own stakeholders. Most evaluation frameworks use a quality-price split of 60/40 or 70/30 in favour of quality. Price competitively, not cheaply. Social value is a mandatory scored criterion — your response must be specific, measurable and tied to the contract deliverables and the NHS England local community.

The most common reasons firms lose: failing mandatory requirements buried in the specification; generic method statements not tailored to NHS England; underselling capability through vague unquantified language; poor bid structure that makes it hard for evaluators to award marks; and pricing either uncompetitively high or suspiciously low without explanation.

How to prepare for the renewal contract

Register on Find a Tender Service and create an alert for NHS England. Review the original award notice on Contracts Finder to identify the incumbent and understand what won. Build your evidence base — case studies, references and accreditations — that directly addresses what this contract demanded.

Key insight: Firms that engage with a contracting authority 12 to 18 months before a procurement opens win at a measurably higher rate than those engaging for the first time at tender publication.

Key facts

Browse all Consulting tenders on Kaeltripton. View all tenders from NHS England. See the complete UK government tenders database.

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