The honest answer is: it depends entirely on which directory, what tier, and what you do with the listing once it is live. A financial directory listing that sits unclaimed and unfilled generates nothing. A verified, complete listing on a directory with genuine consumer traffic can generate enquiries that pay for themselves many times over within a single month.

Here is how to evaluate the question properly.

The ROI calculation — how many cases does it take to break even?

Let us work through the numbers for a typical IFA and mortgage broker.

For a mortgage broker — average proc fee is approximately £800-1,500 per completed case. An Enhanced listing on the Kaeltripton Financial Index costs £99/month — £1,188 per year. If the listing generates two additional cases in a year, it has paid for itself with £600-1,800 in surplus revenue. Two cases in twelve months from a verified directory listing is a conservative target.

For an IFA — initial advice fees typically range from £1,500-3,000 for pension or investment advice. One new client from a directory listing pays for over two years of Enhanced membership at £99/month. The question is not whether the listing is worth it — the question is whether the directory has enough consumer traffic to deliver that one enquiry.

What makes a directory listing valuable?

Four factors determine whether a directory listing generates enquiries: the volume of consumer traffic to the directory, the quality of your listing (complete vs minimal), the trust signals on the directory (FCA verification, Companies House data), and whether enquiries come directly to you or are brokered through the platform.

Directories that broker enquiries — accepting a consumer query and then charging you to receive it — have a different economics to directories where enquiries route directly to your inbox. The per-enquiry model can generate significant hidden costs. A flat monthly fee with direct enquiry routing is more predictable and often more cost-effective.

What to look for in a financial directory

Before paying for any directory listing, check: Does it verify firms against the FCA register? Does it have genuine consumer traffic from organic search? Are enquiries routed directly to you or brokered? Is the fee structure transparent — flat monthly rate vs monthly subscription plus per-enquiry charges? Can you see your listing before paying?

The Kaeltripton Financial Index answers yes to all of these. Your firm is likely already listed from Companies House data — claim and enhance it before paying anything.

The hidden cost of doing nothing

The alternative to a directory listing is not zero cost — it is the cost of the enquiries you are not receiving. Every month a consumer finds a competitor on a directory and calls them instead of you is revenue lost. For a mortgage broker doing 100 cases per year, even a 5% improvement in enquiry volume adds five cases — potentially £4,000-7,500 in additional proc fees annually.

The question is not whether you can afford a directory listing. At £99/month with no contract, the question is whether you can afford not to have one.

Frequently asked questions

This article is for informational purposes only and does not constitute financial advice. Always verify rates and regulatory status with official sources before making any financial decision.