Primera Sports, a family-run Bournemouth bike retailer of 34 years, has ceased trading and instructed insolvency firm Leonard Curtis, entering liquidation. Customers who paid deposits for bikes that were not supplied have been told to reclaim from their card providers. Service bikes left for repair are being returned, and the fastest route to a refund is a card claim, not the administrator.
TL;DR · LAST REVIEWED 4 SEPTEMBER 2026
- Primera Sports, a Bournemouth bike retailer of 34 years, has ceased trading and entered liquidation via Leonard Curtis.
- Deposit customers whose bikes were not supplied have been told to reclaim from their card providers.
- The card route (Section 75 or chargeback) is faster than claiming from the administrator as an unsecured creditor.
Primera Sports customers: what to do
| Your situation | What to do |
| Bike left for service or repair | Email info@primera-sports.com; the firm says service bikes are being returned |
| Paid a deposit by credit card over £100 | Section 75 claim against your card issuer |
| Paid by debit card or under £100 | Chargeback through your card provider |
| Want to check the company status | Search Primera Sports on Companies House (number 04714946) |
| Need to register a claim | Direct creditor queries to Leonard Curtis, the appointed insolvency firm |
Source: Company statements and Companies House, September 2026
KEY FACTS
- Primera Sports, a family-run Bournemouth bike retailer of 34 years, ceased trading in September 2026 and instructed insolvency firm Leonard Curtis.
- Customers who paid deposits for bikes not supplied have been told to reclaim from their card providers.
- The firm said bikes left for servicing are being returned to customers.
- As unsecured creditors, deposit customers are paid last in a liquidation, so a card claim is faster.
- Credit card payments over £100 are covered by Section 75; debit or smaller payments by chargeback.
What has happened
Primera Sports, a family-run bike retailer in Bournemouth that traded for 34 years and specialised in electric bikes, has suddenly ceased trading. Customers found the Charminster Road shop closed with a notice saying it had stopped trading, and the firm has instructed insolvency specialist Leonard Curtis, confirming it is entering liquidation. A linked store, E-performance, also closed. The firm said bikes left for servicing are being returned, but customers who had paid deposits for new bikes were told the bikes could not be supplied and to contact their payment provider.
What deposit customers should do
If you paid a deposit and your bike was not supplied, your fastest route to a refund is your card provider, not the administrator. If you paid more than £100 on a credit card, you can make a Section 75 claim, under which the card issuer is jointly liable. If you paid by debit card or a smaller amount, ask your bank to raise a chargeback, and do not delay, as time limits apply. If your bike was in for a service or repair, email info@primera-sports.com, as the firm says those bikes are being returned. Our full guide explains the card routes in detail.
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DISCLAIMER
This article is editorial information, not financial advice. Kael Tripton Ltd is not authorised or regulated by the Financial Conduct Authority. Figures were correct at the last review date shown above; verify current rates and rules with the primary sources listed below before acting.
Frequently asked questions
Has Primera Sports closed
Yes. The Bournemouth bike retailer ceased trading in September 2026 after 34 years and has instructed insolvency firm Leonard Curtis, entering liquidation.
I paid a deposit to Primera, how do I get it back
Reclaim from your card provider. Use Section 75 for credit card payments over £100, or chargeback for debit cards and smaller amounts, rather than waiting on the administrator.
My bike was in for a service, can I get it back
The firm said bikes left for servicing are being returned. Email info@primera-sports.com to arrange collection.
Who is handling the Primera Sports liquidation
Insolvency firm Leonard Curtis has been instructed. Creditor queries should be directed to them.
Will I get my full deposit back
Through a card claim, often yes. Claiming from the administrator as an unsecured creditor usually returns little, so the card route is the better first step.
SOURCES
- Companies House: Primera Sports Limited – accessed 4 September 2026
- FCA: claiming money back under Section 75 – accessed 4 September 2026
