For brands & partners
Be present where UK buyers do their final research.
Kael Tripton is the independent UK editorial that buyers turn to before they choose: insurance, mortgages, savings, pensions, credit, energy, broadband, business and legal services. Sponsored placements appear inside the editorial they already trust.
01
Primary-source only
Every claim cited from FCA, ABI, Ofgem, gov.uk, Bank of England.
02
Every UK finance category
Insurance, mortgages, savings, pensions, credit, energy, legal, full coverage.
03
100% UK-written
No syndicated US copy. No AI-generated filler. UK voice, UK rules, UK reader.
04
Independently owned
No parent group. No affiliate-network shareholders. No conflicts of interest.
Why Kael Tripton
Three reasons brands work with us.
01
Intent traffic, not impulse
Readers arrive from organic search at the comparison stage, not scrolling a feed. They are seconds away from choosing. That is the moment a sponsored placement converts.
02
Editorial trust by construction
Every guide is cited from primary sources. No syndicated copy, no AI filler. Your brand appears inside that context, not against it: the difference between a recommendation and a banner.
03
Compounding placement value
Our title library expands every week with primary-sourced UK content. Early partnerships compound: the same placement gains reach as the editorial footprint grows.
“The readers reaching kaeltripton.com are the readers our partners pay the most to reach: high-intent, UK-resident, in market, primary-source-validated.”
Editorial standards: Kael Tripton
How it works
Three steps from enquiry to live.
01
Editorial brief
A 20-minute conversation. We ask about your product, your audience and what success looks like, nothing more.
02
Bespoke proposal
Under £2,500: pick from the rate card, send the material, we invoice. Above it: within 24 hours we send a deliverable mix built from the rate card for your category and timing.
03
Publish & track
You review every placement before publish. Once live, every link is UTM-tracked. Quarterly performance summary on every partnership.
Every partnership begins with that 20-minute editorial brief. We work with brands whose products genuinely answer reader questions, and we say no when they don’t.
What you actually get
Six placement formats.
Every partnership is custom-built from these six formats. Mix and weight depending on category, goal and seasonality.
Featured guide entry
Your brand placed as a featured row inside our editorial best-of guide for your category, e.g. Best Car Insurance UK 2026. Sponsored badge clearly displayed.
Dedicated review page
A long-form, primary-sourced review of your product at /your-brand-review/. Indexed, search-optimised, refreshed quarterly.
Article mentions
Contextual brand callouts inside relevant existing articles where your product genuinely answers the reader’s question. Always disclosed.
Sales-page links
Direct, tracked links to your quote form, signup or product pages from agreed positions. UTM-tagged, exclusive to your campaign.
Seasonal campaigns
Black Friday, January switching season, ISA deadline, tax year-end, planned 6 to 8 weeks in advance with prominent placement.
Quarterly content updates
We refresh your placement every quarter to reflect current pricing, terms and regulator changes, no stale content.
The rate card
Published prices. Pick the placement that fits.
Every placement is labelled as paid, sits in a fixed position, and never changes the editorial. The one exception is the /deals/ page, where a labelled Sponsored row sits first in its comparison table. Prices exclude VAT. Anything under £2,500 is self-serve: send the material, we invoice, it goes live within two working days. Category and season partnerships start with a 20-minute brief.
| Placement | What you get | From |
|---|---|---|
| Presence in cited pages (AI and search) | ||
| Cited Page Inclusion | Your brand’s verified facts in a separate, labelled partner block on up to three relevant pages already cited by AI assistants. KT checks every fact against a primary source and writes the words. Monthly placement report. Three-month minimum. The block never changes the page’s rankings, scores, conclusions or sources. | £1,500 / brand / month |
| Cited Page Inclusion Plus | As above, on up to eight pages a month, plus one monthly refresh of the labelled facts in your partner block. | £2,500 / brand / month |
| Editorial series and KT Voices | ||
| KT Voice | Two features on KT Voices in your expert’s name, quotes in two cited articles, contributor profile, carousel placement, panel box in every article of the series. One firm per topic, 12 months. | £2,999 / year |
| Contributor box | Logo, 60-word description, 40 to 80 word expert quote and one link in a series article’s labelled contributor panel. Six per article, 12 months. | £499 / year |
| Placements in existing guides | ||
| Featured Partner card | Branded box with logo, paragraph in your words and link, in a fixed position inside a relevant editorial guide. 12 months. | £499 / page |
| Contributed article | Your own article of 800 to 1,500 words on a UK business or money topic. Our editors check every fact against primary sources and edit it to house style; you approve the final version. Labelled as a paid contribution, one link, indexed and kept live. Three or more: £299 each. Up to five contributed articles are published each week, in the order they are booked. Topics must suit a UK money or business audience, links to gambling, crypto, loans or adult sites are not accepted, and Kael Tripton may decline any article with a full refund. | £349 |
| Article series, written by Kael Tripton | A connected set of in-depth articles on your topic, researched and written by our editors from primary sources: one main guide plus supporting articles that each answer a question people search for, all linked to each other and to your page. Built the way our own ranking guides are built, labelled as paid partner content, refreshed every quarter. Five articles: £2,950. | £1,950 for three |
| Sponsored mention | Labelled text mention and link written into a relevant live article. Agencies: batch of five or more £199 each. | £299 |
| Dedicated review or partner page | Long-form, primary-sourced page about your product, indexed and refreshed quarterly. | £1,500 |
| Newsletter | ||
| KT Weekly sponsor | The fixed, labelled contributor slot in the weekly digest, web and email. | £299 / issue · £999 / month |
| Category partnerships (brief first) | ||
| Single-page Featured Partner | Hub-page sponsorship, Featured Partner card and a 1,500-word advertorial. | £2,500 / month |
| Cluster sponsorship | Five to seven pages across one cluster, Featured Partner positioning, two advertorials. | £6,500 / month |
| Vertical takeover | Ten to fifteen pages, hub spine branding, four advertorials, quarterly editorial collaboration. | £13,500 / month |
| Full brand partnership | Fifteen or more pages, category exclusivity, AI-visibility programme with tracked-prompt reporting, dedicated account team. | £22,000 / month |
| Display (GAM direct) | Fixed-CPM impressions across a cluster or vertical, IAB sizes, page-type targeting. No open auction. | Quote on brief |
How this works. Paid placements appear only in the labelled positions above. Editorial rankings and provider listings are never for sale, and brands cannot sponsor their own review page. Comparison tables are not for sale anywhere except the /deals/ page, where the first row of each table can be a labelled Sponsored row. That separation is what makes the pages worth appearing in.
Our promise to existing partners. Partners keep the rates they agreed. If a published price is ever lower than what a partner pays for the same placement, we add the difference as extra placements for the rest of their term. Partners also get first refusal on new slots in their category and 14 days’ notice before another brand in their category is added to their pages.
Our firewall. Payment can never decide a ranking, score, recommendation or conclusion, which evidence we use or how we read it, or whether a page is updated or corrected. Every paid element is labelled on the page, and editorial staff decide the content of every guide. We do not accept affiliate commission on FCA-regulated financial products. We do earn from labelled advertising, sponsorship and affiliate links on non-regulated products such as mobile plans; see our disclosure.
/deals/ page only
Deals page placements.
Separate prices for the UK deals page, where readers compare bank switch offers, savings rates, broadband, energy, cards, insurance and mobile deals side by side. Every listed offer carries a “How it works” panel written by Kael Tripton, so readers arrive at your page already knowing the terms.
| Placement | What you get | Price |
|---|---|---|
| Sponsored first row, one table | The first row in one of the seven tables: bank switching, savings, broadband, energy, cards and loans, insurance or mobile. | £99 / month |
| Sponsored first row, three tables | The first row in any three of the seven tables. | £249 / month |
| Sponsored first row, all seven tables | The first row in every table on the page. | £499 / month |
| Deals sidebar feature | A labelled card in the /deals/ sidebar, shown on every tab. | £149 / month |
- These prices apply to the /deals/ page only. It is the one page on kaeltripton.com where a paid row can sit inside a comparison table.
- One sponsor per table. The row is labelled Sponsored and stays first when readers re-sort the table.
- Kael Tripton writes the row from your published offer and checks every figure against your own page before it goes live. The row comes down when the offer ends.
- Live within two working days of approval and payment.
- Promotions for FCA-regulated products need the name of the authorised firm that approved the promotion.
- Annual prepayment: 12 months for the price of 10. Prices exclude VAT and no VAT is added. Invoices are paid by bank transfer in advance.
Presence in AI answers
Where AI assistants already look.
AI assistants answer UK money questions by citing pages they trust. Kael Tripton pages were cited 1.2 million times in the 30 days to 29 October 2026, with around 2,600 different pages cited on an average day, according to independent platform reporting. The library behind those citations runs to 9,000+ guides.
- Media kit in brief: 9,000+ primary-sourced UK guides
- 1.2 million AI citations in the 30 days to 29 October 2026
- Around 2,600 pages cited on an average day
- Published prices from £99 a month, reply within 24 hours
A paid placement does not buy a citation, and no publisher can honestly promise one. What a brand buys is presence on the pages that are already being cited: a labelled block, card or row that sits on the page when an assistant reads it and when a reader clicks through. Before you buy, the proposal lists the cited pages in your category with their citation counts, so you choose pages on evidence.
All the options
Pick the placement by what you want.
| What you want (tap to choose) | Placement | From |
|---|---|---|
| Appear on pages AI assistants already cite | Cited Page Inclusion: your verified facts in a labelled partner block on up to three cited pages (Plus: up to eight). | £1,500 / month |
| Clicks from readers comparing deals | Sponsored first row in a /deals/ comparison table, with a link to your offer. | £99 / month |
| A branded box inside a relevant guide | Featured Partner card: logo, paragraph and link in a fixed position on one guide for 12 months. | £499 / page |
| A link from a live article | Sponsored mention: a labelled sentence and link written into a relevant article. | £299 |
| Publish an article you have written | Contributed article: your article, fact-checked and edited by our editors, labelled as a paid contribution, with one link. Live within five working days and kept live. | £349 · £299 each for three |
| Articles written for you that work together | Article series: our editors write a main guide plus supporting articles, linked to each other and to your page, so the set covers the questions buyers search for. | £1,950 for three · £2,950 for five |
| A full article about your product | Dedicated partner page: long-form, primary-sourced, labelled, refreshed quarterly. | £1,500 |
| Your expert seen as the authority | KT Voice: two features in your expert’s name plus quotes in cited articles. One firm per topic. | £2,999 / year |
| Your news covered on the site | Featured release: your announcement published as a labelled release. | £149 · £399 for three |
| Weekly reach by email | KT Weekly sponsor: the fixed labelled slot in the digest, web and email. | £299 / issue |
| Own a whole category | Cluster sponsorship, vertical takeover or full brand partnership, with advertorials and exclusivity. | £6,500 / month |
How to validate us
Read before you reach out.
We’d rather you scrutinise the editorial than ask us to prove the audience.
Three ways to check our standards in five minutes
1. Open any guide on the site. Check our citations: click through to the FCA register, the ABI report, the gov.uk page. Every claim should land on a primary source.
2. Read our About page. Check who owns Kael Tripton and how decisions are made. No hidden parent group.
3. Compare our editorial to a competitor’s. Ask yourself which one a reader would trust at the moment of decision. That answer is what brands pay for.
Editorial standards
What we will and won’t do.
Sponsorship works when both sides protect the audience. These are the lines we hold, in writing, on every placement.
Our commitments
- All sponsored content clearly labelled per FCA & ASA rules
- Primary-source citations on every claim
- You review placements before publish
- Quarterly refresh on pricing & terms
- UTM tracking on every outbound link
- Compliance sign-off available on request
What we won’t do
We don’t pay-to-play in editorial rankings. We don’t hide sponsorship behind ‘recommended’ language. We don’t republish PR copy as editorial. And we won’t take a partnership in a category where your product can’t stand on the same line as the editorial pick, that protects you as much as us.
Who advertises here
Advertising for UK finance, insurance, fintech and B2B brands.
Kael Tripton carries native advertising and sponsored content for brands that sell to UK households and small businesses. Every format is labelled as paid and sits beside primary-sourced editorial, so the reader sees your brand at the point of decision, next to figures they can check.
Banks and building societies
Switch offers, savings rates and current accounts. Best fit: a Sponsored row on the /deals/ bank switching or savings table, plus Featured Partner cards on banking guides.
Insurance advertising
Car, home, pet, travel, life and breakdown cover. Best fit: Featured Partner cards on cited insurance guides and the /deals/ insurance table.
Fintech and payments
Apps, cards, card machines and money transfer. Best fit: Cited Page Inclusion on the guides AI assistants already cite, and sponsored mentions.
Energy, broadband and mobile
Tariffs, full fibre and SIM-only plans. Best fit: Sponsored rows on the /deals/ energy, broadband and mobile tables, and the daily price tables.
Business software and B2B services
Accounting, payroll, business banking, business energy and insurance. Best fit: Featured Partner cards on business guides and a dedicated partner page.
Professional services
Wills, conveyancing, accountants, advisers and legal services. Best fit: KT Voice or a Contributor box, which put your expert’s name on cited articles.
Common questions
Before you ask.
Can you get my brand into AI answers?
No publisher can promise that an AI assistant will cite a brand, and we don’t. What we sell is presence on pages that AI assistants already cite. Your proposal lists those pages for your category with their citation counts from independent platform reporting, and every placement report shows the citations those pages received while your placement was live.
How do I get a Featured Partner card?
Tell us your category and we send the guides where a card fits, with their search and citation figures. You pick the pages, send your logo, a paragraph of up to 80 words and one link, and we check every claim before publishing. The card sits in a fixed, labelled position for 12 months at £499 per page.
Can you write the articles for us?
Yes, and we write them as a series, because one article on its own rarely does the job. Our editors research and write a main guide on your topic plus supporting articles, each answering a question buyers search for, all linked to each other and to your page. That is how our own guides are built. Three articles cost £1,950 and five cost £2,950. Each is labelled as paid partner content, you check every article for factual accuracy before it goes live, and the series is refreshed every quarter. For a single long-form page about one product, a dedicated partner page is £1,500.
Do you accept guest posts or contributed articles?
Yes. Send an original article of 800 to 1,500 words on a UK business or money topic, plus the page you want to link to. Our editors check the facts against primary sources such as GOV.UK, HMRC, the FCA and the ONS, edit it to house style and send you the final version to approve. It goes live within five working days, labelled as a paid contribution, with one link, and stays live. The price is £349, or £299 each for three or more. Up to five contributed articles are published each week, in the order they are booked. Topics must suit a UK money or business audience, links to gambling, crypto, loans or adult sites are not accepted, and Kael Tripton may decline any article with a full refund.
Do I get a link?
Yes. Every paid placement includes at least one link to the page you choose, UTM-tagged so you can see the traffic in your own analytics. Paid links are labelled and carry rel="sponsored", as Google requires for advertising.
How do I appear on the deals page?
Buy a Sponsored first row in one or more of the seven /deals/ tables, from £99 a month. We write the row from your published offer, it sits first in the table with a Sponsored label, and it goes live within two working days of approval and payment.
What exactly do I get?
A written proposal with the pages and positions, the placement itself written or checked by our editors, your review before it goes live, UTM-tagged links, a quarterly refresh of prices and terms, and a placement report with page views, clicks and the citations the pages received.
How do you lift results over time?
Placements sit on evergreen pages that we keep updating, so a page that gains readers and citations carries your placement with it. Each quarter we refresh the figures in your placement and move it to stronger pages in your category where the plan allows.
I already advertise with you. Do the published prices change my deal?
No. Your agreed rate and everything in your plan stay as they are. Managed partner plans include work that single placements do not, such as monthly edits, inclusion across several cited pages and placement reports. If a published price is ever lower than what you pay for the same placement, we add the difference as extra placements for the rest of your term, and you get first refusal on new slots in your category.
How does pricing work?
The rate card above is the price list. Placements under £2,500 are self-serve: send the material, we invoice, live within two working days. Category and season partnerships are quoted on the brief within 24 hours. We don’t auction placements and we don’t negotiate against the editorial.
How much editorial control do I have?
You review every sponsored placement before publish and can request factual corrections. You can’t dictate the editorial framing: that’s the line that protects audience trust and, by extension, your conversion rates.
When does my placement go live?
Featured guide entries and article mentions: 5 to 7 business days from sign-off. Dedicated review pages: 14 to 21 business days, including primary-source research and your factual review.
Are placements FCA-compliant?
Yes. All financial-promotion content is labelled per FCA Conduct of Business Sourcebook and ASA guidance on advertising disclosure. Compliance sign-off documentation available on request.
Can competitors appear next to me?
Full brand partnerships include one-partner-per-category exclusivity for an agreed window, and KT Voice is one firm per series topic. Other placements are non-exclusive, but we never place direct competitors in the same featured position.
What tracking do you provide?
UTM-tagged outbound links on every placement. Quarterly performance summary including impressions, clicks and click-through rate. UK affiliate-network integration available (Awin, Impact, etc.) on request.
Do you take affiliate-only deals?
No. We work on flat-fee partnerships so editorial decisions stay independent of conversion data. Affiliate links can be added to a placement on request, but the placement itself is paid up-front.
My category isn’t on your form. Can we still work together?
Almost certainly. The form covers most of UK personal finance and adjacent B2B; if your category isn’t listed pick “Other” and tell us in the message. We cover most adjacent territories.
Get in touch
Pick what you want. We reply within 24 hours.
Tick the placements you are interested in, add your details and send. No emails to write: we reply within 24 hours with available pages, dates and an invoice-ready quote.
✓ Sent
Thanks, we’ll be in touch.
We’ll reply within 24 hours with available pages, dates and a quote for what you picked.
For any other enquiries, write to us at support@kaeltripton.com. We read every message.
All sponsored placements are clearly labelled in line with FCA financial-promotion rules and ASA guidance on advertising disclosure. Custom packages on request.