| Key points: Asana is operated by Asana, Inc., a Delaware corporation listed on NYSE. Pricing is published in USD. The Personal plan is free for up to 2 users. Starter costs USD 10.99 per user per month (annual) or USD 13.49 (monthly). Advanced costs USD 24.99 per user per month (annual) or USD 30.49 (monthly). Enterprise pricing requires a sales quote. Asana has a London office at The Royal Exchange, EC3V 3LL. |
Key facts
| Label | Detail | Source |
|---|---|---|
| Legal entity | Asana, Inc. (Delaware corporation) | SEC S-1 filing |
| Originally incorporated as | Smiley Abstractions, Inc. (December 2008, renamed Asana July 2009) | SEC S-1 filing |
| HQ | 633 Folsom Street, Suite 100, San Francisco, CA 94107, USA | asana.com/company |
| London office | The Royal Exchange (First Floor), London EC3V 3LL, UK | asana.com/company |
| Stock exchange listing | NYSE: ASAN | SEC S-1 filing |
| UK company number | UNVERIFIED | Not confirmed from Companies House |
| Product range | Personal (free), Starter, Advanced, Enterprise, Enterprise+ | asana.com/pricing |
| Free plan | Personal: up to 2 users, USD 0 | asana.com/pricing |
| Starter (annual, USD) | USD 10.99 per user/month | asana.com/pricing |
| Starter (monthly, USD) | USD 13.49 per user/month | asana.com/pricing |
| Advanced (annual, USD) | USD 24.99 per user/month | asana.com/pricing |
| Advanced (monthly, USD) | USD 30.49 per user/month | asana.com/pricing |
| Enterprise / Enterprise+ | Contact sales; price not published | asana.com/pricing |
| Published pricing currency | USD (US dollars) | asana.com/pricing |
| GBP pricing at checkout | UNVERIFIED - confirm with Asana | Not confirmed |
What Asana is
Asana is a cloud-based work management platform designed to help teams organise tasks, coordinate projects, and track progress across multiple workstreams. It is one of the most widely adopted project management tools in the UK market, used by teams in technology, marketing, operations, finance, and professional services. The platform is built around the concept of tasks assigned to team members with due dates, projects that group related tasks, and views that display work in different formats.
Asana, Inc. is a Delaware corporation. It was originally incorporated as Smiley Abstractions, Inc. in December 2008, and renamed Asana, Inc. in July 2009. The company's principal offices are at 633 Folsom Street, Suite 100, San Francisco, CA 94107, United States. Asana lists a London office at The Royal Exchange (First Floor), London EC3V 3LL. The company is publicly traded on the New York Stock Exchange under the ticker symbol ASAN. A UK Companies House registration number has not been confirmed from publicly available sources as of June 2026; organisations requiring a UK-registered counterparty should contact Asana directly.
Asana pricing (USD, June 2026)
Asana publishes pricing in US dollars (USD) on asana.com/pricing. Whether GBP pricing is available at checkout has not been confirmed and UK teams should verify the billing currency with Asana before subscribing. Annual billing saves up to 18% compared with monthly billing, according to Asana's own pricing page.
The Personal plan is free for up to 2 users. It covers unlimited tasks, unlimited projects, unlimited activity log access, and basic project views including list and board. The Personal plan does not expire but is limited to 2 seats.
The Starter plan costs USD 10.99 per user per month on annual billing, or USD 13.49 per user per month on a rolling monthly subscription. Starter adds timeline (Gantt-style) views, workflow builder, unlimited free guests, forms for intake, rules-based automation, and AI-assisted task drafting features. This tier covers most of the functionality needed by small teams running standard project workflows.
The Advanced plan costs USD 24.99 per user per month on annual billing, or USD 30.49 per user per month on monthly billing. Advanced adds features oriented towards programme and portfolio management: goals tracking, workload management, time tracking, advanced reporting, and advanced integrations. It is positioned at teams managing multiple concurrent projects that require oversight at the portfolio level.
Enterprise and Enterprise+ tiers carry no published price and require a sales conversation. These tiers add features including advanced data controls, priority support SLAs, SAML SSO, and additional security and compliance tooling. Teams in regulated industries or with complex procurement requirements will typically need to engage at the Enterprise tier.
Free plan and free guest access
The Personal (free) plan allows up to 2 users at no cost. A key feature of Asana's paid plans is that external collaborators (guests) are included at no additional charge. This means a team of 10 paying members can invite clients or contractors as guests without paying additional seat fees, which can reduce the total cost of ownership compared with platforms that charge for every user including view-only or external users.
The Personal plan does not support timeline views, workflow automation, or integration with project management tools beyond basic connections. For teams that need automation or Gantt-style planning, the Starter plan is required.
Integrations
Asana integrates with a broad range of business tools. Published integrations include Slack, Microsoft 365 (including Teams and Outlook), Google Workspace, Zoom, Salesforce, Jira, GitHub, Dropbox, and hundreds of others via the Asana API and Zapier-style workflow connectors. The depth of integration configuration increases at higher plan tiers; the number of integration rules available per workspace is limited on the Starter plan compared with Advanced and Enterprise. Specific integration limits per plan should be confirmed on Asana's integrations or features page.
AI features
Asana includes AI Studio features across its paid plans. The number of AI credits allocated per month varies by plan tier: the pricing page states ranges from 50,000 credits at lower paid tiers to 200,000 at higher paid tiers. Specific credit allocations per tier should be confirmed directly with Asana, as these details may change. AI features include automated task drafting, smart summaries, and AI-assisted workflow suggestions. The AI Studio add-on pricing is separate from the base plan and should be confirmed with Asana if AI capabilities are a primary requirement.
Who Asana suits
Asana suits teams of 2 or more people that need a structured, task-centric project management tool with clear ownership and deadline tracking. It is particularly well-suited to marketing, operations, product, and cross-functional teams managing campaign workflows, product launches, or operational processes with multiple stakeholders. The Starter plan at USD 10.99 per user per month (annual) covers most standard project management needs for small and medium teams.
It is less suited to teams that require GBP invoicing without currency conversion, as Asana's published pricing is in USD and GBP billing at checkout is unconfirmed. It is also less suited to teams with very tight budgets who want a lower entry price, as ClickUp publishes a lower per-user rate at the Unlimited tier (USD 7 per user per month, annual). Sole traders who want paid features without a minimum seat requirement may find Asana accessible, as no minimum seat count is stated on the pricing page, but should confirm this at checkout.
For teams evaluating Asana alongside other tools, the project management software comparison hub provides a broader overview. The business equipment insurance guide and the property development finance guide cover additional business topics for UK organisations.
| Disclaimer: This page is for editorial and informational purposes only. Software pricing and features change frequently. Pricing on asana.com is published in USD; the currency and amount billed to UK customers at checkout may differ. Always confirm current pricing, currency, and billing terms directly with Asana before making a purchasing decision. Kaeltripton is not affiliated with Asana, Inc. |
Does Asana charge in GBP?
Asana's pricing page at asana.com/pricing displays prices in USD as of June 2026. Whether GBP billing is available at checkout has not been confirmed. UK teams should check the currency displayed at checkout before completing a subscription and confirm with Asana's support or sales team if GBP invoicing is required.
What is the free version of Asana?
The Asana Personal plan is free for up to 2 users. It includes unlimited tasks, unlimited projects, list and board views, and basic reporting. It does not include timeline (Gantt) views, automations, or portfolio management. The Personal plan does not expire.
How much does Asana cost for a team of 10?
For a team of 10 users on the Starter plan at annual billing, the cost is USD 10.99 per user per month, totalling USD 1,318.80 per year (10 users x USD 10.99 x 12 months). On monthly billing at USD 13.49 per user, the annual total would be USD 1,618.80. These are published USD rates from asana.com/pricing (June 2026); the GBP equivalent depends on the exchange rate and any billing currency applied at checkout.
Is Asana suitable for a solo user?
The Personal (free) plan supports a single user. For paid features, Asana does not state a minimum seat count on the pricing page. A sole user could potentially subscribe to the Starter plan, but this should be confirmed at checkout. For context, Monday.com requires a minimum of 3 seats on paid plans; Asana and ClickUp do not state a minimum on their pricing pages.
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