Aldi refreshes Mamia baby food: what changes on the pack

What Aldi is changing

Release issued by the Aldi UK Press Office on 11 September 2026. Images supplied for media use and credited to Aldi. Press office: 0161 235 0300 / aldi@citypress.co.uk.

Aldi announced on 11 September 2026 that it is updating its Mamia baby food range to better support parents during weaning, with refreshed products appearing in stores nationwide from this month on a phased basis. The refresh includes new-look packaging with clearer age suitability advice and feeding guidance on pack. Recipes are being updated across selected products, including changes to lower naturally occurring salt and sugar levels where appropriate, while keeping the range at Aldi's everyday low prices. The update comes ahead of new voluntary government guidelines for commercial baby food and drink which take effect from February 2027.

The phased rollout means that shoppers will see a mix of old and new packaging on shelves for a period, as existing stock sells through and refreshed products arrive in stores. The changes cover both the information printed on pack and the recipes inside selected products, so the update is not only a design exercise. Aldi states that the refreshed range remains at its everyday low prices, meaning the packaging and recipe changes are not being positioned as a premium or specialist line. For parents, the practical effect is that the same Mamia products may look different from one shopping trip to the next, and the age suitability advice and feeding guidance on the pack may be clearer than before. The company has not said that every product in the range is changing at once, only that recipes are being updated across selected products and that the refreshed products are appearing on a phased basis.

The new finger foods and the price

Apple & Raspberry and Banana & Mango Corn Hearts finger foods, suitable for children aged 12 months and over, join the everyday Mamia range after a store trial; they are priced at 85p per 30g pack and roll out across the UK this month. The two flavours are the only new products named in the announcement, and both carry an age suitability of 12 months and over. The price is stated as 85p per 30g pack, which places them in the everyday Mamia range rather than a separate premium tier. The products follow a store trial, meaning they have already been sold in a limited number of shops before this national rollout. For parents, the key details are the age guidance on the pack and the price per pack, both of which are stated in the announcement. The rollout is described as happening across the UK this month, alongside the wider refresh of the Mamia range. Aldi has not said how many packs are involved or which specific stores will receive them first, only that the rollout is nationwide and phased.

The arrival of these finger foods sits within the broader update to the Mamia range, which includes clearer age suitability advice and feeding guidance on pack. The Corn Hearts are aimed at children aged 12 months and over, which is the age at which the new voluntary guidelines focus on between-meal snacks. The guidelines, which take effect from February 2027, ask manufacturers to stop marketing between-meal snack products as suitable for children aged 12 months and under. The new Corn Hearts are labelled for 12 months and over, so they sit outside that specific request. The price of 85p per 30g pack is the only price given in the announcement, and Aldi states that the refresh keeps the range at its everyday low prices.

What Aldi says

Julie Ashfield, Chief Commercial Officer at Aldi UK, said parents want clear, simple information when choosing food for their little ones, and that the refresh covers clearer on-pack information, updated age suitability advice and feeding guidance as well as recipe improvements across selected products. The statement places the emphasis on the information parents see when choosing products, rather than on the recipes alone. Ashfield's comment also links the refresh to the everyday low prices that Aldi positions as central to the Mamia range. The announcement was issued by the Aldi UK Press Office with an image supplied for media use. The company has not provided a full list of which recipes are changing or by how much salt and sugar levels are being lowered, only that changes are being made where appropriate across selected products. The quote from Ashfield is the only named comment in the announcement, and it frames the update as a response to what parents want when choosing food for young children.

The everyday-price commitment is repeated in the announcement, which states that the range is being kept at Aldi's everyday low prices. That matters for parents comparing the refreshed products with what was on shelf before, because it means the changes are not being presented as a reason for a higher price. The announcement does not give a timeline beyond the phased rollout from this month and the February 2027 date for the voluntary guidelines. It also does not say whether the packaging changes will appear on all Mamia products or only some. What is clear from the announcement is that the refresh covers three areas: clearer on-pack information, updated age suitability advice and feeding guidance, and recipe improvements across selected products.

The February 2027 guidelines behind it

The update comes ahead of new voluntary government guidelines for commercial baby food and drink which take effect from February 2027. The guidelines are voluntary, which means manufacturers are not legally required to follow them, and labels will change at different speeds across brands. The guidelines ask manufacturers to stop marketing between-meal snack products as suitable for children aged 12 months and under, and they address sugar content and on-pack claims. Because the guidelines are voluntary, parents should expect to see a mix of approaches on shelf for some time, with some brands moving earlier than others and some products changing before others within the same range. Aldi's announcement places its refresh ahead of that February 2027 date, and the changes it describes, clearer age suitability advice, feeding guidance and recipe updates, map onto the areas the guidelines cover.

The guidelines do not ban any products, and they do not set a legal limit on salt or sugar in baby food. They are a set of expectations that manufacturers can choose to follow. That is why the announcement describes Aldi's changes as a refresh rather than a compliance measure, and why the company says recipes are being updated where appropriate rather than across the board. For parents, the practical consequence is that the pack in front of them may reflect the old approach or the new one, depending on the product and the brand. The February 2027 date is the point at which the guidelines take effect, but it is not a deadline by which every label in every shop will have changed. The announcement does not say that Aldi will have completed its refresh by February 2027, only that the update comes ahead of the guidelines and that the rollout is phased from this month.

Source: Aldi UK Press Office.

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Frequently asked questions

What did Aldi announce about its Mamia baby food range?

Aldi announced on 11 September 2026 that it is updating its Mamia baby food range to better support parents during weaning, with refreshed products appearing in stores nationwide from this month on a phased basis. The refresh includes new-look packaging with clearer age suitability advice and feeding guidance on pack, and recipe updates across selected products, including changes to lower naturally occurring salt and sugar levels where appropriate, while keeping the range at Aldi's everyday low prices.

What are the new Mamia finger foods and how much do they cost?

Apple & Raspberry and Banana & Mango Corn Hearts finger foods, suitable for children aged 12 months and over, join the everyday Mamia range after a store trial. They are priced at 85p per 30g pack and roll out across the UK this month.

When do the new voluntary government guidelines take effect?

The new voluntary government guidelines for commercial baby food and drink take effect from February 2027. They ask manufacturers to stop marketing between-meal snack products as suitable for children aged 12 months and under, and they address sugar content and on-pack claims. The guidelines are voluntary, so labels will change at different speeds across brands.

What should parents read on a baby food pack?

NHS advice is that babies under 12 months do not need snacks, and that age labels on pouches and jars are a marketing stage, not a nutrition standard. Parents comparing brands should read the salt and sugar per 100g rather than the front of pack.

What did Julie Ashfield say about the Mamia refresh?

Julie Ashfield, Chief Commercial Officer at Aldi UK, said parents want clear, simple information when choosing food for their little ones, and that the refresh covers clearer on-pack information, updated age suitability advice and feeding guidance as well as recipe improvements across selected products.