iPhone Duo and iPhone 18 Pro UK Prices: From £1,199 to £3,199

What Apple announced on 9 September

Apple held its Surprise and shine event on 9 September 2026 at Cupertino. It was the first keynote led by new CEO John Ternus, who replaced Tim Cook on 1 September 2026. The headline product was the iPhone Duo, Apple's first foldable, alongside the iPhone 18 Pro and iPhone 18 Pro Max. Apple also announced AirPods 5 with active noise cancellation, the Apple Watch Series 12 and the Apple Watch Ultra 4, all on sale 18 September. No standard iPhone 18 was announced; reports say the base model moves to 2027, and iPhone 17 models stay on sale. iOS 27 releases the week of 14 September, with watchOS 27 on 14 September.

iPhone Duo UK price and release date

The iPhone Duo is Apple's first foldable. It has a 5.4 inch outer display and a 7.6 inch inner display, is 5.2mm thick when open, and uses grade 5 titanium. It has Touch ID, IP68 rating, and is eSIM only worldwide. Colours are Star White and Night Sky. UK prices are £1,999 for 256GB, with 512GB and 1TB tiers between, and £3,199 for 2TB. UK pre-orders open at 1pm BST on Friday 16 October 2026. The device goes on sale on Friday 23 October 2026 in more than 70 countries, with 28 more from 30 October. The Duo is eSIM only everywhere, so UK buyers will not find a physical SIM tray on this model.

iPhone 18 Pro and Pro Max UK prices tier by tier

The iPhone 18 Pro starts at £1,199 for 256GB, then £1,399 for 512GB, £1,799 for 1TB and £2,399 for 2TB. The iPhone 18 Pro Max is £100 more at every tier: £1,299, £1,499, £1,899 and £2,499. Both models use the A20 Pro chip built on a 2nm process, and both have a 48MP main camera with variable aperture from f/1.48 to f/4. Apple quotes up to 36 hours of video playback for the Pro and up to 45 hours for the Pro Max. Colours are Black, Silver, Glacier and Burgundy. UK pre-orders open at 1pm BST on Saturday 12 September 2026, and the phones go on sale on Friday 18 September 2026. The UK is not among Apple's 12 eSIM only markets for the 18 Pro, so UK 18 Pro models are expected to keep a physical SIM tray.

Why UK buyers pay £100 more this year

UK launch prices for the Pro models are £100 higher than last year's equivalents. Apple also raised US prices by $100 and EU prices by €150. The increases apply across the Pro range, so the entry 256GB iPhone 18 Pro is £1,199 rather than the equivalent 2025 price, and the top 2TB Pro Max is £2,499. For buyers comparing generations, the gap is consistent at every storage tier. The Duo introduces a new price ceiling for Apple in the UK, with the 2TB model at £3,199. Apple has not published a UK price for the mid tier Duo models, so only the £1,999 and £3,199 figures are confirmed. The company has also not published UK prices for AirPods 5 or the Apple Watch Ultra 4, which are listed on the Apple UK store.

Paying monthly: Apple finance, network contracts and trade-in

Apple UK lists 0% APR finance over 30 months from £39.96 a month for the cheapest 18 Pro, subject to credit check. That figure applies to the £1,199 256GB model. Higher storage tiers and the Pro Max carry higher monthly payments. Buying on 0% retailer finance or via a network contract spreads the cost, but the total is unchanged. Interest free credit is still a regulated credit agreement and appears on credit files, so missed payments can affect future borrowing. Trade in can reduce the upfront or monthly cost, though the value depends on the model and condition. For the Duo, the £1,999 starting price means monthly payments will be substantially higher than for the Pro range, even over 30 months.

Your rights when buying a new iPhone in the UK

Online purchases carry a 14 day cancellation right under the Consumer Contracts Regulations 2013. That right applies from the day the goods are received, and the buyer does not need to give a reason. Goods must be of satisfactory quality under the Consumer Rights Act 2015, which also covers fit for purpose and as described. Credit card purchases over £100 attract Section 75 protection under the Consumer Credit Act 1974, making the card provider jointly liable for breaches of contract. Section 75 can apply to the full price even if only part is paid on the card. These rights apply alongside any Apple warranty. Buyers using finance should note that the credit agreement is separate from the sale of goods.

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AirPods 5, Apple Watch Ultra 4 and iOS 27 dates

Apple also announced AirPods 5 with active noise cancellation, priced at US $129, with the UK price listed on the Apple UK store. The Apple Watch Series 12 and Apple Watch Ultra 4 were announced, with US prices from $799, and both go on sale on 18 September. UK prices for the watches are listed on the Apple UK store. iOS 27 releases the week of 14 September, and watchOS 27 arrives on 14 September. These dates sit alongside the iPhone 18 Pro pre-order window, which opens at 1pm BST on Saturday 12 September 2026, and the on sale date of Friday 18 September 2026. The iPhone Duo follows in October.

Frequently asked questions

How much does the iPhone Duo cost in the UK?

The iPhone Duo starts at £1,999 for 256GB and reaches £3,199 for 2TB. Apple has not published UK prices for the 512GB and 1TB tiers, which sit between those figures. UK pre-orders open at 1pm BST on Friday 16 October 2026, and the device goes on sale on Friday 23 October 2026 in more than 70 countries, with 28 more from 30 October. The Duo is eSIM only worldwide.

How much is the iPhone 18 Pro in the UK?

The iPhone 18 Pro is £1,199 for 256GB, £1,399 for 512GB, £1,799 for 1TB and £2,399 for 2TB. The iPhone 18 Pro Max is £100 more at every tier: £1,299, £1,499, £1,899 and £2,499. UK pre-orders open at 1pm BST on Saturday 12 September 2026, and the phones go on sale on Friday 18 September 2026. UK launch prices are £100 higher than last year's equivalents.

Can I get the iPhone 18 Pro on 0% finance in the UK?

Apple UK lists 0% APR finance over 30 months from £39.96 a month for the cheapest 18 Pro, subject to credit check. That figure applies to the £1,199 256GB model. Higher storage tiers and the Pro Max carry higher monthly payments. Interest free credit is still a regulated credit agreement and appears on credit files. Buying on 0% retailer finance or via a network contract spreads the cost, but the total is unchanged.

Does the UK iPhone 18 Pro have a physical SIM tray?

The UK is not among Apple's 12 eSIM only markets for the 18 Pro, so UK 18 Pro models are expected to keep a physical SIM tray. The iPhone Duo is eSIM only everywhere, including the UK. Buyers who rely on a physical SIM should check the model before ordering. The Duo's eSIM only design applies worldwide, while the 18 Pro and Pro Max retain the tray in the UK.

What are my UK rights if I buy a new iPhone online?

Online purchases carry a 14 day cancellation right under the Consumer Contracts Regulations 2013. Goods must be of satisfactory quality under the Consumer Rights Act 2015. Credit card purchases over £100 attract Section 75 protection under the Consumer Credit Act 1974, making the card provider jointly liable for breaches of contract. These rights apply alongside any Apple warranty. Buyers using finance should note that the credit agreement is separate from the sale of goods.