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MoneySuperMarket Review UK 2026: How It Works, Revenue Model, FCA Status

MoneySuperMarket (LSE:MONY, FCA 303190): UK's largest comparison site. CPA revenue model. Owns MoneySavingExpert. 50+ car insurer panel.

CT
Chandraketu Tripathi
Finance Editor, Kaeltripton
Published 15 Jun 2026
Last reviewed 15 Jun 2026
✓ Fact-checked
MoneySuperMarket Review UK 2026: How It Works, Revenue Model, FCA Status

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KT Platform Analysis

MoneySuperMarket Review

FCA FRN: 303190  |  Parent: MoneySuperMarket Group plc (LSE: MONY)  |  Products: Car, Home, Energy, Broadband, Credit Cards, Loans, Travel

N/A
KT Score /100
Based on panel breadth, transparency, FCA authorisation, revenue model disclosure

MoneySuperMarket and FCA Regulation

MoneySuperMarket.com Financial Group Limited holds FCA FRN 303190 and is authorised as an insurance intermediary. FCA ICOBS rules apply to the insurance comparison service. MoneySuperMarket's credit card and loan comparison is regulated under FCA consumer credit rules. The group's listed company status means it is also subject to FCA market conduct rules and UK Corporate Governance Code requirements.

Competitors

Platform KT Score Notes
MoneySuperMarket N/A Largest by revenue; LSE:MONY; broadest financial product range
GoCompare N/A Future plc; car-focused; Defaqto prominent; FCA 597323
Compare the Market N/A BGL Group; Meerkat rewards; FCA 414050
Confused.com N/A Admiral Group; only comparison site owned by a panel insurer

Using MoneySuperMarket for Car Insurance

MoneySuperMarket's car insurance comparison returns quotes from its 50+ insurer panel ranked by price (default). The results page displays the annual premium, Defaqto rating, excess amounts and key policy features. MoneySuperMarket also offers a callback service and policy management tools for policyholders who purchase through the platform.

As with all comparison sites, the panel is not exhaustive. Direct Line does not appear on MoneySuperMarket. For maximum market coverage, running MoneySuperMarket alongside GoCompare and obtaining a Direct Line quote directly gives the most comprehensive price comparison available in the UK car insurance market.

Disclaimer: Kael Tripton Ltd is not regulated by the Financial Conduct Authority and does not provide financial advice. This article is editorial research only. Kael Tripton does not receive commission from any comparison site or insurer featured on this page. All information should be verified directly with the relevant platform before making any purchase decision.

Frequently Asked Questions

Is MoneySuperMarket regulated by the FCA?

Yes. MoneySuperMarket.com Financial Group Limited holds FCA FRN 303190 and is authorised as an insurance intermediary. The group is also listed on the London Stock Exchange (MONY) and subject to market conduct and corporate governance rules.

Does MoneySuperMarket own MoneySavingExpert?

Yes. MoneySuperMarket Group acquired MoneySavingExpert in 2012 for approximately 87 million pounds. MoneySavingExpert operates with editorial independence from MoneySuperMarket's commercial comparison site, with a separate editorial team.

How does MoneySuperMarket make money?

MoneySuperMarket generates revenue through CPA fees paid by insurers and financial product partners when consumers complete a purchase through the platform. The group also generates revenue from display advertising, data services and energy switching.

Is MoneySuperMarket the largest comparison site in the UK?

MoneySuperMarket Group is the largest UK price comparison site group by revenue, based on published annual report figures. It operates across the broadest range of financial products among the four major car insurance comparison sites.

Does MoneySuperMarket include Direct Line?

No. Direct Line does not appear on MoneySuperMarket or any other comparison site. A separate direct quote from directline.com is required to include Direct Line in any price comparison.

Sources

  • FCA Financial Services Register: register.fca.org.uk, FRN 303190
  • MoneySuperMarket Group plc Annual Report: moneysupermarketgroup.com
  • FCA ICOBS: handbook.fca.org.uk/handbook/ICOBS
  • London Stock Exchange: MONY listing

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Editorial Disclaimer

The content on Kaeltripton.com is for informational and educational purposes only and does not constitute financial, investment, tax, legal or regulatory advice. Kaeltripton.com is not authorised or regulated by the Financial Conduct Authority (FCA) and is not a financial adviser, mortgage broker, insurance intermediary or investment firm. Nothing on this site should be construed as a personal recommendation. Rates, figures and product details are indicative only, subject to change without notice, and should always be verified directly with the relevant provider, HMRC, the FCA register, the Bank of England, Ofgem or other appropriate authority before any financial decision is made. Past performance is not a reliable indicator of future results. If you require regulated financial advice, please consult a qualified adviser authorised by the FCA.

CT
Chandraketu Tripathi
Finance Editor · Kaeltripton.com
Chandraketu (CK) Tripathi, founder and lead editor of Kael Tripton. 22 years in finance and marketing across 23 markets. Writes on UK personal finance, tax, mortgages, insurance, energy, and investing. Sources: HMRC, FCA, Ofgem, BoE, ONS.

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