Planit: Performance Marketing Agency Profile

About Planit

Planit is a multi-channel performance marketing agency based in London with 15 years of experience building data-driven campaigns for brands in finance, insurance, e-commerce, travel and B2B sectors. The agency works with clients ranging from SMEs to global enterprises, operating across both B2B and B2C markets.

The agency's approach centres on building full-funnel, bespoke strategies tailored to each client's specific challenges, budget and business requirements. Rather than applying standard channel templates, Planit combines core platforms - Google and Meta - with direct media, affiliate partnerships and emerging digital inventory to create multi-channel acquisition strategies built for efficiency and scale.

Campaigns are actively managed and optimised in real-time using attribution insights, custom KPI mapping and proprietary technology. The agency connects brands to a publisher network of over 200,000 performance media partners via managed affiliate solutions across Awin, Impact and direct partnerships.

Services

Planit's service lines span six core disciplines. Paid search covers Google Ads, Microsoft Ads and Apple Search, structured for efficiency and integration into wider acquisition strategy. Paid social operates across Meta, TikTok, LinkedIn, X, Pinterest and Snapchat, with a focus on revenue generation rather than traffic volume.

The affiliate and direct media practice connects brands to publishers via Awin, Impact and direct partnerships, with specialisms in content commerce and cashback. Content marketing services include production, paid amplification, access to third-party insights and syndication. SEO covers technical optimisation, content strategy, keyword research and link-building, integrated with paid media rather than treated as a separate channel.

The sixth practice - AI visibility - is the agency's most recently expanded service line and addresses how brands are discovered in generative AI environments.

AI Visibility Practice

Planit launched a dedicated AI visibility service in response to the shift from traditional search to generative AI and large language model (LLM) driven discovery. The agency's position is that LLMs now account for a growing share of global search activity, with offsite content - publisher articles, affiliate placements, reviews and community forums - acting as the primary input layer influencing AI-generated responses.

The service involves auditing a brand's existing offsite presence, benchmarking against competitors, identifying gaps in publisher coverage, and advising on targeted content placement and media buying to improve visibility in generative search. The agency combines content analysis, competitor mapping, targeted media buying and consultancy to build a measurable and cost-efficient approach to AI search visibility.

Approach and Values

Planit describes its internal operating principle as spending clients' money as if it were its own. The agency operates a "foundations first" methodology - ensuring Google and Meta performance is established before diversifying into additional channels - and emphasises transparency across all campaigns with no hidden fees and no black-box solutions.

The agency's stated values include bespoke problem-solving (treating each client's challenges as unique), real-time performance optimisation, and a deliberate avoidance of complexity for its own sake. Planit operates publisher-facing and advertiser-facing terms and conditions separately, reflecting its role as an intermediary between brands and a large performance publisher network.

Finance and Insurance Sector Work

Planit has active client relationships in the UK finance and insurance sectors. The agency's content marketing practice places editorial content across third-party publisher sites as part of broader AI visibility and affiliate strategies for financial services brands.

Kael Tripton and Planit entered a content partnership in June 2026, with Planit placing sponsored editorial content across Kael Tripton's finance and insurance verticals as part of a pilot programme covering multiple financial services clients. Individual articles placed under this arrangement are disclosed in line with Kael Tripton's editorial policy.

Contact and Enquiries

General enquiries: enquiries@planit.co.uk. Publisher and partnership enquiries: publishers@planit.co.uk. Office: 6-9 Charterhouse Square, London EC1M 6EY. Tel: 020 7096 2488.

Frequently Asked Questions

What does Planit specialise in?

Planit specialises in multi-channel performance marketing including paid search, paid social, affiliate marketing, content marketing, SEO and AI search visibility. The agency has 15 years of experience working with brands in finance, insurance, e-commerce, B2B and travel sectors.

Where is Planit based?

Planit is based at 6-9 Charterhouse Square, London EC1M 6EY.

What is Planit's AI visibility service?

Planit's AI visibility service helps brands appear in generative AI and LLM-driven search responses by optimising offsite content across publishers, affiliates and review platforms. The service includes content audits, competitor mapping, targeted media buying and consultancy.

Has Planit won awards for AI marketing?

Planit won Gold at the 2026 Performance Marketing Awards in the AI visibility category for a campaign developed with The AA. Judges described the work as "the definitive case study for the next era of search."

How large is Planit's publisher network?

Planit connects brands to over 200,000 performance media partners through its managed affiliate solution, operating across platforms including Awin and Impact as well as direct publisher partnerships.

How does Planit approach campaign management?

Planit uses a foundations-first approach, ensuring core Google and Meta channels are performing before diversifying spend. Campaigns are actively managed in real-time using attribution insights, custom KPI mapping and proprietary technology, with full transparency and no hidden fees.