- Leisure Guard is a trading style of Leisure World Developments Ltd (FCA number 927718), with policies arranged and administered by Rock Insurance Services Limited (FCA number 300317), part of the Staysure Group.
- Cover is underwritten by Inter Partner Assistance S.A., part of the AXA Group, regulated by the National Bank of Belgium and authorised by the Prudential Regulation Authority (firm reference number 202664).
- Three tiers are offered: Standard, Premier and Premier Plus, all carrying an emergency medical limit of 15 million pounds.
- Single trip policies cover travellers up to age 85; annual multi-trip cover is available up to age 75, with winter sports cover up to age 65.
What Leisure Guard is
Leisure Guard is a travel insurance brand sold to UK residents through the leisureguardtravelinsurance.com website. It is not an insurance company in its own right. The name is a trading style of Leisure World Developments Ltd, which is authorised and regulated by the Financial Conduct Authority under firm reference number 927718. The policies themselves are arranged and administered by a separate firm, and the financial risk sits with a third underwriter, so three distinct companies stand behind a single policy.
This split structure is common in the UK travel market, where a consumer-facing brand handles distribution while a specialist intermediary builds the product and an insurer carries the claims liability. For a buyer, the practical point is that the contract is between the policyholder, the administrator and the underwriter, and complaints or claims are routed accordingly rather than to the Leisure Guard brand alone.
Who underwrites the cover
Leisure Guard travel insurance is underwritten by Inter Partner Assistance S.A., referred to in the policy documents as IPA, which is part of the AXA Group. According to the Terms of Business, Inter Partner Assistance S.A. is authorised and regulated by the National Bank of Belgium, with a registered head office at Boulevard du Regent 7, 1000 Brussels, Belgium. It is authorised by the Prudential Regulation Authority under firm reference number 202664 and is subject to regulation by the Financial Conduct Authority with limited regulation by the Prudential Regulation Authority.
The policy is arranged and administered by Rock Insurance Services Limited, which trades as Rock Insurance Group and is authorised and regulated by the Financial Conduct Authority under firm reference number 300317. Rock Insurance Services Limited is part of the Staysure Group, the same group that sits behind the Staysure travel brand. A UK registered address of Redhill, RH1 1PR appears in the documentation. The distribution sits with Leisure World Developments Ltd under firm reference number 927718.
What policies Leisure Guard offers
Three single trip and annual multi-trip tiers are listed: Standard, Premier and Premier Plus. A separate backpacker product is also referenced for longer multi-country trips. Across all three core tiers the emergency medical and repatriation limit is stated as 15 million pounds, so the tier differences sit mainly in the ancillary cover limits rather than the headline medical figure.
Cancellation cover scales by tier: 1,500 pounds on Standard, 5,000 pounds on Premier and 7,500 pounds on Premier Plus. Baggage cover follows the same pattern at 1,000 pounds, 2,000 pounds and 3,000 pounds respectively. The provider states that more than 160 sports and activities are included as standard.
Pricing structure
Premiums are quoted individually based on the traveller's age, destination, trip length and any declared medical conditions, so there is no single flat price. Cover is priced per policy rather than as a fixed monthly subscription, and the cost moves with the tier selected and any optional add-ons such as winter sports or cruise cover. Because quotes are generated at the point of sale, the figure a traveller sees depends on the inputs supplied, and the same trip can produce different prices across the three tiers as the cancellation, baggage and ancillary limits step up.
The most reliable way to understand the cost is to run a quote for the specific trip and compare the tier limits against the premium difference, rather than relying on an indicative starting price.
What is covered and excluded
The headline benefit is the 15 million pounds emergency medical and repatriation limit, which applies across Standard, Premier and Premier Plus. Cancellation, baggage and the wider schedule of benefits vary by tier as set out above. Pre-existing medical conditions can be considered, but only where the traveller declares all conditions, completes a medical screening, receives acceptance in writing and pays any additional premium that applies. Failing to declare a condition can leave a claim unpaid.
The FCDO guidance on foreign travel insurance reinforces the same principle: declaring existing conditions or pending treatment matters, because failing to declare them may invalidate cover. The FCDO also notes that cruises generally require an additional level of cover and that some activities need specialist insurance or an add-on, which is consistent with Leisure Guard offering winter sports and cruise as separate options rather than bundling them into every policy.
How Leisure Guard compares
The structural point that distinguishes Leisure Guard is its place within the Staysure Group. The administrator, Rock Insurance Services Limited, sits in the same group as the Staysure brand, while the underwriting is provided by Inter Partner Assistance S.A. of the AXA Group. That means the brand a traveller buys from, the firm that administers the policy and the insurer that pays the claim are three separate entities, each with its own regulatory authorisation.
On limits, the 15 million pounds medical figure is set the same across all three tiers, so the upgrade decision turns on cancellation and baggage cover rather than medical protection. Set against the wider market context, the Association of British Insurers reported that its members paid 472 million pounds across more than 500,000 travel claims in 2024, with medical claims accounting for 262 million pounds and an average medical claim of 1,528 pounds. Medical claims rose to 34 percent of all claims in 2024, up from 29 percent in 2023, which underlines why the medical limit is the part of any policy worth checking first.
How to make a claim
For policies purchased on or after 11 July 2022, both travel claims and 24/7 emergency assistance are handled on 0204 517 9889 according to the provider's FAQs. Gadget claims are directed to a separate line. Travellers holding older policies are routed to different claims and emergency assistance contacts, so the correct number depends on the policy purchase date. In an emergency abroad, the assistance line should be contacted before incurring major medical costs where possible, in line with standard travel policy conditions.
For medical claims, keeping receipts, declaring conditions accurately at the outset and contacting the assistance team early are the practical steps that reduce the risk of a disputed claim.
Who Leisure Guard might suit
The single trip age ceiling of 85 makes Leisure Guard relevant to older travellers who are excluded by some mainstream policies, while the annual multi-trip cap of 75 and the winter sports ceiling of 65 set the boundaries for frequent and snow-sports travellers. The flat 15 million pounds medical limit across tiers suits buyers who want strong medical protection without paying up for the top tier, since the tier premium mainly buys higher cancellation and baggage cover.
Travellers with pre-existing conditions should weigh the declaration and screening requirement, and anyone planning a cruise or specialist activity should confirm whether an add-on is needed before buying. Exact current limits, exclusions and prices should always be confirmed against the live policy wording and Product Information Documents on the provider's site.
Sources
- Leisure Guard Travel Insurance: home and tiers
- Leisure Guard: About Us and regulatory information
- Leisure Guard: FAQs, age limits and claims contacts
- Leisure Guard Terms of Business Agreement (underwriter and administrator)
- FCDO: foreign travel insurance guidance
- ABI: 2024 travel insurance claims figures