TL;DR
Pedal Revolution Ltd, the Norwich bicycle retailer founded in 1998, has entered administration with Parker Andrews appointed. Customers with deposits, gift cards or pending repairs become unsecured creditors. Card payment chargeback rules and Section 75 protection may help where they apply.
Last reviewed 3 June 2026
Key facts
- Pedal Revolution Ltd, trading on Bethel Street Norwich, has entered administration in June 2026.
- Parker Andrews are the appointed administrators.
- The business was founded in 1998 by Gareth Edwards and underwent a management buyout in January 2022.
- Customers with outstanding deposits, gift vouchers or undelivered orders become unsecured creditors in the administration.
- Card payment chargeback (within 120 days) and Section 75 of the Consumer Credit Act 1974 (for credit card payments over £100) offer routes to recover funds outside the administration.
What administration means for customers
When a limited company enters administration, an insolvency practitioner takes control of the business with statutory duties to maximise returns to creditors. The business may continue to trade during the administration in some cases, or may cease trading. Customer transactions completed before the administration are generally treated as unsecured creditor claims.
Pedal Revolution Ltd was a long-standing independent bicycle retailer on Bethel Street in Norwich, founded in 1998 by Gareth Edwards. The business underwent a management buyout in January 2022. Parker Andrews have been appointed as administrators in June 2026.
Customer position depends on what was paid for and how:
Goods received and paid for: Transaction is complete. No claim arises unless a warranty or repair is outstanding.
Deposits paid for goods not yet received: Unsecured creditor claim in the administration; recovery typically low.
Gift cards and vouchers: Unsecured creditor claim; gift card holders typically recover only a small percentage of face value.
Pending repairs (bicycle held by retailer): The bicycle remains the customer's property and should be returnable. Contact the administrators to arrange collection.
Section 75 and chargeback: the two recovery routes
Two consumer protection routes exist outside the administration process:
Section 75 of the Consumer Credit Act 1974: Where the goods or services were paid for by credit card and cost between £100 and £30,000, the credit card issuer is jointly liable with the retailer for breach of contract. This is the strongest protection and is not subject to a strict time limit, though claims should be made promptly.
Chargeback: Available on debit cards, credit cards and some prepaid cards. Operated under the rules of the card scheme (Visa, Mastercard, Amex). Time limits vary but are typically 120 days from the expected delivery date. Contact the card issuer directly to initiate a chargeback.
Customers who paid by bank transfer, cash or by a third-party finance scheme should first check whether the finance provider offers Section 75-equivalent protection.
Warranty claims on previously purchased bikes
A warranty given by the retailer becomes an unsecured creditor claim. Warranties given directly by the manufacturer (for example, the bicycle frame manufacturer or component maker) are usually unaffected by the retailer's administration. Check the warranty paperwork:
Retailer warranty only: Submit a claim in the administration. Recovery typically low.
Manufacturer warranty: Contact the manufacturer directly. Most cycle manufacturers honour their warranties regardless of where the bike was purchased, on production of the original sales receipt.
Statutory rights under the Consumer Rights Act 2015 apply against the retailer (now in administration), not the manufacturer. These rights have limited practical value once the retailer is insolvent.
Advisory: Contact the card issuer first if the payment was on a card. Section 75 and chargeback are faster than the administration process and usually recover the full amount. The administration claim is a fallback, not the first step.
Related guides
Disclaimer
This article is for general information only and does not constitute financial, legal, tax, insurance, or investment advice. Kael Tripton Ltd is registered with the Information Commissioner's Office (ICO ZC135439) as a data controller but is not authorised by the Financial Conduct Authority. Figures and rules are correct at time of publication and may change. Always check the primary source linked below before acting on any information, and seek advice from a qualified professional for your specific circumstances.
Sources
Frequently asked questions
Will I get my deposit back from Pedal Revolution?
If you paid by credit card and the amount is between £100 and £30,000, file a Section 75 claim with the card issuer. If paid by debit or credit card within the last 120 days, ask the card issuer for a chargeback. Bank transfer or cash payments must be claimed in the administration with typically low recovery.
Are gift cards from Pedal Revolution worth anything?
Gift cards become unsecured creditor claims in the administration. Holders typically recover a small percentage of face value, if anything. If the gift card was bought on credit card, a Section 75 claim against the card issuer may be possible.
My bike is still being repaired at Pedal Revolution. Can I get it back?
Yes. The bicycle is your property and should be returnable. Contact the administrators (Parker Andrews) to arrange collection. Outstanding repair charges already paid are a separate creditor claim.
Does my manufacturer warranty still work?
Yes. Warranties given by the manufacturer (frame, components) are unaffected by the retailer's administration. Contact the manufacturer directly with the original sales receipt.
