UK Independent. Sourced. Primary. · Est. 2024
Kael Tripton service

Fill your agency pipeline without pausing client work to prospect.

We find and verify the marketing directors, founders and heads of digital at UK companies that match your brief, write the emails in your voice, send them from your own sending domain and hand every reply to your team. Live in three weeks.

Start a £149 trial
From £399 a monthNo minimum term on Starter. Setup £150 once. Prices exclude VAT.
3 weeksbrief to first replies
100%of addresses verified before we send
< 1 hourpositive replies in your inbox
Every sendlogged and suppression-checked
Outbound Desk for marketing, design and web agencies
Example of the kind of email we writeIllustrative
Your new product page

The launch page for your new range went live last month and it is carrying the whole campaign on one stock image. We rebuilt something similar for a Bristol manufacturer in May and their demo requests doubled in six weeks.

Names, places and figures in this example are invented to show the style. Your emails use only facts you confirm.

Who this is for

Marketing, design, web development, PR and video agencies selling to UK companies, including agencies abroad with lower costs and UK-facing portfolios.

How the campaign is built for your sector

  1. TargetsMarketing directors, founders and heads of digital at UK limited companies, LLPs and public bodies, filtered by size, region and sector, verified before sending.
  2. Timing signalsWe look for a rebrand, a new product, a marketing hire, a website that has not been updated in years, or paid campaigns that recently started, using public UK data, so the email arrives when the question is live.
  3. The messageThree or four short emails in your voice built around a specific observation about their current marketing and one thing you would change. You approve every word.
  4. RepliesPositive replies forwarded to your team within the hour. Opt-outs honoured the same day and shared with you.

Packs

PackDecision-makers reachedPriceTerm
Trial100 in one week£149one-offNone
Starter300 a month£399a monthMonthly rolling
GrowthMost chosen1,000 a month£999a monthMonthly after month 2
Scale3,000 a month£1,999a monthMonthly after month 2

One-off setup of £150 on monthly packs covers domain registration, authentication and warm-up. Prices exclude VAT. Full details on the Outbound Desk overview.

Who this is for, and who it is not for.

Companies anywhere in the world that sell to UK businesses. Campaigns target UK limited companies, LLPs and public bodies only, at work addresses on the company's own domain. We do not email consumers, sole traders or partnerships. We do not run campaigns for products that cannot lawfully be marketed to UK businesses, for financial promotions that would need approval from an FCA-authorised firm, or for clients or targets subject to UK sanctions. We do not promise a number of replies, meetings or sales.

Tell us who buys from you in the UK

We reply within one working day with a proposed target list and the first draft email. Nothing is sent until you approve both.

Person writing a brief in a notebook beside a laptop

We use what you send to prepare a proposal and for nothing else. Kael Tripton Ltd, company no. 17177071, 71-75 Shelton Street, London WC2H 9JQ. ICO registration ZC135439. By sending this you agree to our service terms.

Common questions

Agencies sell creativity. Does cold email suit that?

It suits it well when the email demonstrates it. One specific, correct observation about the prospect's current marketing earns more replies than any list of services. We build that observation into the first line of each email.

Can you run it for agencies outside the UK?

Yes, and it is a common use. The emails identify your real company and country, the offer is priced in pounds where you want it to be, and the targets are UK companies under UK rules.

Is this legal in the UK?

Yes. UK rules allow marketing email to limited companies, LLPs and public bodies when the sender is identified, the recipient can opt out and the message is relevant to their role. We follow the ICO's guidance on electronic mail marketing to businesses, including its recommended do-not-contact screening, and every email carries your legal details and an opt-out.

What results should I expect?

We do not promise replies or meetings. Well-targeted UK B2B campaigns commonly see 2 to 6 percent of contacts reply, with roughly a third of those replies positive, but your offer, list and timing decide where you land. The £149 trial exists so you can see your own number before committing.

Commercial service

Outbound Desk is a paid service of Kael Tripton Ltd, run separately from our editorial guides, which are never influenced by client work.

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