Reach UK finance directors and IT managers who are about to switch provider.
We find and verify the finance directors, operations directors and IT managers at UK companies that match your brief, write the emails in your voice, send them from your own sending domain and hand every reply to your team. Live in three weeks.
Saw that you've opened a second site in Leeds this year. Companies at that stage usually find their IT support contract stops fitting: two offices, one helpdesk, response times that were fine for 20 staff and aren't for 45.
Names, places and figures in this example are invented to show the style. Your emails use only facts you confirm.
Who this is for
Managed service providers, IT support companies, cybersecurity resellers and cloud consultancies selling to UK businesses with 20 to 500 staff.
How the campaign is built for your sector
- TargetsFinance directors, operations directors and it managers at UK limited companies, LLPs and public bodies, filtered by size, region and sector, verified before sending.
- Timing signalsWe look for a second site opening, a new senior hire, a contract renewal window, or a recent incident in their sector, using public UK data, so the email arrives when the question is live.
- The messageThree or four short emails in your voice built around a fixed monthly fee with a written response-time commitment, compared to what they are paying now. You approve every word.
- RepliesPositive replies forwarded to your team within the hour. Opt-outs honoured the same day and shared with you.
Packs
| Pack | Decision-makers reached | Price | Term |
|---|---|---|---|
| Trial | 100 in one week | £149one-off | None |
| Starter | 300 a month | £399a month | Monthly rolling |
| GrowthMost chosen | 1,000 a month | £999a month | Monthly after month 2 |
| Scale | 3,000 a month | £1,999a month | Monthly after month 2 |
One-off setup of £150 on monthly packs covers domain registration, authentication and warm-up. Prices exclude VAT. Full details on the Outbound Desk overview.
Who this is for, and who it is not for.
Companies anywhere in the world that sell to UK businesses. Campaigns target UK limited companies, LLPs and public bodies only, at work addresses on the company's own domain. We do not email consumers, sole traders or partnerships. We do not run campaigns for products that cannot lawfully be marketed to UK businesses, for financial promotions that would need approval from an FCA-authorised firm, or for clients or targets subject to UK sanctions. We do not promise a number of replies, meetings or sales.
Tell us who buys from you in the UK
We reply within one working day with a proposed target list and the first draft email. Nothing is sent until you approve both.
Common questions
Do MSPs get good reply rates from cold email?
IT support is one of the stronger sectors for outbound because every UK company buys it and most are on a renewable contract. Well-targeted MSP campaigns we have seen and run typically sit in the 3 to 6 percent reply range, with a third of replies positive. Your patch and your offer move that number.
Can you target by their current provider?
Sometimes. Public job adverts, case studies and technology footprints often reveal the incumbent. We use that as a targeting signal where it is available, never as a claim in the email.
Is this legal in the UK?
Yes. UK rules allow marketing email to limited companies, LLPs and public bodies when the sender is identified, the recipient can opt out and the message is relevant to their role. We follow the ICO's guidance on electronic mail marketing to businesses, including its recommended do-not-contact screening, and every email carries your legal details and an opt-out.
What results should I expect?
We do not promise replies or meetings. Well-targeted UK B2B campaigns commonly see 2 to 6 percent of contacts reply, with roughly a third of those replies positive, but your offer, list and timing decide where you land. The £149 trial exists so you can see your own number before committing.
Outbound Desk by sector
Outbound Desk is a paid service of Kael Tripton Ltd, run separately from our editorial guides, which are never influenced by client work.