UK Independent. Sourced. Primary. · Est. 2024
Kael Tripton service

Book UK demos with the people who own the budget, not just the users.

We find and verify the heads of department who own the problem, plus finance where the ticket is larger at UK companies that match your brief, write the emails in your voice, send them from your own sending domain and hand every reply to your team. Live in three weeks.

Start a £149 trial
From £399 a monthNo minimum term on Starter. Setup £150 once. Prices exclude VAT.
3 weeksbrief to first replies
100%of addresses verified before we send
< 1 hourpositive replies in your inbox
Every sendlogged and suppression-checked
Outbound Desk for B2B software companies
Example of the kind of email we writeIllustrative
Expense claims across 60 staff

You've grown from 30 to 60 staff this year, which is usually the point where expenses on spreadsheets start costing a finance team a day a month. Three UK firms your size moved to us in the spring; happy to show you what changed for them in 15 minutes.

Names, places and figures in this example are invented to show the style. Your emails use only facts you confirm.

Who this is for

B2B software and SaaS companies with a UK-relevant product and an average contract value above about £3,000, wherever the company is based.

How the campaign is built for your sector

  1. TargetsHeads of department who own the problem, plus finance where the ticket is larger at UK limited companies, LLPs and public bodies, filtered by size, region and sector, verified before sending.
  2. Timing signalsWe look for hiring in the function your product serves, a competitor's price rise, a compliance deadline your product addresses, or growth in the team size your product suits, using public UK data, so the email arrives when the question is live.
  3. The messageThree or four short emails in your voice built around a concrete outcome for a company like theirs and a short demo. You approve every word.
  4. RepliesPositive replies forwarded to your team within the hour. Opt-outs honoured the same day and shared with you.

Packs

PackDecision-makers reachedPriceTerm
Trial100 in one week£149one-offNone
Starter300 a month£399a monthMonthly rolling
GrowthMost chosen1,000 a month£999a monthMonthly after month 2
Scale3,000 a month£1,999a monthMonthly after month 2

One-off setup of £150 on monthly packs covers domain registration, authentication and warm-up. Prices exclude VAT. Full details on the Outbound Desk overview.

Who this is for, and who it is not for.

Companies anywhere in the world that sell to UK businesses. Campaigns target UK limited companies, LLPs and public bodies only, at work addresses on the company's own domain. We do not email consumers, sole traders or partnerships. We do not run campaigns for products that cannot lawfully be marketed to UK businesses, for financial promotions that would need approval from an FCA-authorised firm, or for clients or targets subject to UK sanctions. We do not promise a number of replies, meetings or sales.

Tell us who buys from you in the UK

We reply within one working day with a proposed target list and the first draft email. Nothing is sent until you approve both.

Person writing a brief in a notebook beside a laptop

We use what you send to prepare a proposal and for nothing else. Kael Tripton Ltd, company no. 17177071, 71-75 Shelton Street, London WC2H 9JQ. ICO registration ZC135439. By sending this you agree to our service terms.

Common questions

We already do outbound with our own SDRs. Why add this?

Most SaaS teams use the desk for a second segment or a new region their SDRs are not covering, or to test a UK entry before hiring locally. The reports feed straight into your CRM.

Can you integrate with HubSpot or Salesforce?

Replies and outcomes are delivered as CRM-ready CSVs on Growth and Scale, and forwarded in real time to any inbox you choose. Direct API integration is available on request.

Is this legal in the UK?

Yes. UK rules allow marketing email to limited companies, LLPs and public bodies when the sender is identified, the recipient can opt out and the message is relevant to their role. We follow the ICO's guidance on electronic mail marketing to businesses, including its recommended do-not-contact screening, and every email carries your legal details and an opt-out.

What results should I expect?

We do not promise replies or meetings. Well-targeted UK B2B campaigns commonly see 2 to 6 percent of contacts reply, with roughly a third of those replies positive, but your offer, list and timing decide where you land. The £149 trial exists so you can see your own number before committing.

Commercial service

Outbound Desk is a paid service of Kael Tripton Ltd, run separately from our editorial guides, which are never influenced by client work.

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