iD Mobile is the mobile network brand of electronics retailer Currys, running on the Three network (now part of VodafoneThree). Its main differentiators are handset and SIM-only plans sold through Currys' retail footprint alongside pure online purchase, and discounts for households running multiple SIMs on one account. Ofcom's complaints data has shown iD Mobile with a mixed record, generally around the middle of the virtual-network pack. |
Kael Tripton · UK Telecoms Desk · Primary sources only |
TL;DR
Last reviewed: July 2026 |
KEY FACTS
|
| Owner | Currys plc |
| Network used | Three (VodafoneThree) |
| Sales channels | Currys stores and direct online |
| Plan types | Handset contracts and SIM-only |
| Household discount | Multi-SIM pricing for two or more lines |
| Complaints record | Generally middle of the virtual-network field in Ofcom data |
Ownership and the retail tie-in
iD Mobile is owned by Currys, the UK's largest dedicated electronics retailer, and runs on the Three network. That retail ownership is the brand's most distinctive feature: iD Mobile plans and handsets are sold through Currys' physical store network as well as online, giving it a high-street presence most virtual networks lack.
Because the underlying network is Three, now part of VodafoneThree, coverage at any given postcode follows the same pattern discussed in Kael Tripton's Three network review: broadly strong data-led pricing, with a network mid-way through a large, multi-year integration programme.
Plans, multi-SIM discounts and pricing
iD Mobile offers both handset contracts, bundling device cost into the monthly plan, and standalone SIM-only deals for customers bringing their own phone. Pricing generally sits in the competitive-to-cheap range for the virtual-network segment.
The household angle is multi-SIM discounting: adding a second or subsequent SIM to an existing account reduces the per-SIM cost, which makes iD Mobile a reasonable option for families or shared households wanting several lines without paying full separate-account prices for each.
Coverage and the Currys in-store experience
Coverage questions resolve the same way as for any Three-network brand: check Three specifically through Ofcom's independent coverage checker for a given postcode. The Currys retail tie-in means account setup, upgrades and troubleshooting can be handled in person at a Currys store in addition to phone and online support, which some customers may value over the app-only model used by budget SIM-only brands.
Service record and switching
Ofcom's quarterly complaints league tables have generally shown iD Mobile around the middle of the virtual-network field: neither among the standout best records like Tesco Mobile and Sky Mobile, nor consistently among the worst. As with any provider, unresolved complaints after eight weeks can be escalated free of charge to the communications ombudsman scheme iD Mobile belongs to.
Switching in or out follows the standard PAC process: texting PAC to 65075 from the line returns a porting code, and any outstanding device costs on a handset contract are disclosed in the reply before committing to leave.
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Editorial disclaimer This guide is informational and educational only. Kaeltripton.com is an independent editorial publisher: it runs no quote lines, routes no leads and takes no commission from any provider named on this page. Tariff details, allowances and perks change frequently: verify current terms directly with the provider and with Ofcom before switching. Kael Tripton Ltd is not authorised or regulated by the FCA. |
Frequently asked questions
What network does iD Mobile use?
iD Mobile runs on the Three network, now part of VodafoneThree following the 2025 merger. Coverage at a given postcode can be checked using Three on Ofcom's independent coverage tool.
Can I buy iD Mobile in a Currys store?
Yes: iD Mobile is owned by Currys and sold both through Currys' physical stores and directly online, which is unusual among UK virtual mobile networks.
Does iD Mobile offer discounts for multiple SIMs?
Yes: adding further SIMs to an existing iD Mobile account reduces the per-SIM monthly cost, making it a reasonable option for households running several lines.
Sources |
